Social Media Manager, Product & Promotions

PrizePicks • Atlanta, GA

5d • Remote

About The Position

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? The PrizePicks Social Media Manager (Products & Promotions) , is responsible for translating product & promotions initiatives into organic made-for-social content, owning the strategy, planning, execution, and measurement around how PrizePicks brings product & promotional moments to its social audiences across platforms.

Requirements

• Proven experience managing cross-functional campaigns and initiatives, ideally at the intersection of product marketing and social media.
• A strategic operator mindset — you can build frameworks and lead processes, not just execute one-off activations.
• Strong project management skills with the ability to juggle multiple workstreams across a given week without losing detail or momentum.
• Deep understanding of social media platforms and their organic best practices, with a focus on X, Instagram, TikTok, and Threads in particular.
• Deep understanding of and engagement with internet culture and humor, and social-first formats.
• Data fluency — you're comfortable pulling performance data, identifying trends, and turning insights into action.
• Strong communication and collaboration skills — this role sits at the intersection of product marketing, editorial, and creative, and requires clear cross-functional partnerships.
• You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Nice To Haves

• Familiarity with the PrizePicks brand and product, and the daily fantasy sports industry, is a plus.

Responsibilities

• Serve as the organic social team's primary lead in product lifecycle initiatives — spearheading planning, execution, and reporting for product-driven moments including feature launches and ongoing, regular content programming tied to product priorities.
• Lead cross-functional collaboration and oversee social execution for promotional campaigns and recurring promotion initiatives.
• Connect relevant sports & culture storylines to product priorities, translating ideas and opportunities into compelling made-for-social content.
• Produce content for distribution across channels, optimizing content for each platform.
• Develop and own the framework for how and when organic social activates around new features, product updates, and promotional drops, building a repeatable GTM playbook the team can rely on for ongoing product lifecycle and promotions moments.
• Monitor performance across product and promo content, synthesizing insights into clear reporting that informs future planning.
• Participate in strategy and campaign planning sessions, ideation sessions, reporting syncs, and other internal and cross-functional processes.

Benefits

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed