Social Media Manager – Content Creation & Community Engagement

Recruiting From Scratch•San Francisco, CA

12d•$170,000 - $195,000•Remote

About The Position

As the Social Media Manager , you will be the online face and voice of the brand—creating authentic content, shaping community perception, and cultivating trust with thousands of users. You’ll influence product decisions through real-time engagement and help maintain the brand’s exceptional public reputation.

Requirements

5+ years of social media management for a brand, startup, or agency.
Strong portfolio of authentic, high-impact content.
Experience with design/video editing tools (Canva, Adobe Creative Suite, etc.).
Exceptional customer empathy and understanding of online community dynamics.
Comfort analyzing engagement data and adapting strategy accordingly.
Ability to thrive with high autonomy, ambiguity, and ownership.
High emotional intelligence, strong written and verbal communication, and a resilient, service-oriented mindset.
Ability to stay kind, grounded, and human-centered in all interactions.

Nice To Haves

Experience with paid social advertising and performance measurement.
Familiarity with social scheduling and analytics tools.
Background in community-driven growth or customer support.
Passion for community building and understanding how conversations evolve online.
Insurance broker-agent license (or willingness to obtain) to expand role capabilities.

Responsibilities

Create high-quality, authentic social content (posts, videos, stories, campaigns) that resonates with the community.
Develop deep product expertise to provide real-time support in coordination with Customer Success.
Engage with followers with empathy, professionalism, and a service mindset—responding to questions, comments, and conversations.
Monitor and analyze performance metrics, identifying insights that refine messaging and campaign strategy.
Communicate data needs to analytics teams and collaborate cross-functionally to optimize social impact.
Observe trends, audience sentiment, and signals that can influence product direction and improvements.
Proactively gather customer feedback through social conversations and bring insights back to Growth and Product.
Maintain and expand the brand’s excellent online reputation, including helping sustain a 4.8-star Trustpilot score.
Operate independently in a fast-moving environment, taking ownership and driving initiatives without waiting for direction.