Manager, Social Content Creation
About The Position
amika is seeking a dynamic and creative Manager, Social Content Creation to support the next evolution of our social-first brand storytelling. Reporting into the Director of Content Strategy & Community Engagement, this role combines hands-on content creation with creative collaboration and emerging platform fluency. You’ll ideate, produce, and visually direct content that drives reach, cultural relevance, and community connection. This role is ideal for a social-native creative with a strong aesthetic eye—someone who lives and breathes platform-first content while also leaning into creative collaboration, shoot execution, and on-set direction to help keep our creative engine running smoothly.
Requirements
- 3–5+ years experience creating social content for a brand, creator platform, or agency (beauty preferred)
- Strong experience producing video-first, creator-native content
- Strong aesthetic eye and visual instincts (beauty storytelling required)
- Expert mobile editor; comfortable on or off camera
- Deep fluency in TikTok, IG, creator culture, and emerging platforms
- Collaborative, organized, proactive, and creative problem-solver
- Based in NY and available for in-person shoots
Responsibilities
- Own concept development, visual approach, and platform-native storytelling across TikTok and Instagram
- Produce culturally relevant content across Reels, TikTok, Stories, lo-fi videos, product demos, and BTS
- Act as talent and/or direct talent when needed
- Write hooks, captions, and creative POV aligned to amika’s brand voice
- Identify trends, apply insights, and propose new content formats and series
- Collaborate closely with Creative to translate brand direction into social-native assets
- Bring strong aesthetic instincts and art-direction capabilities
- Develop moodboards, visual concepts, and platform POV
- Support shoot lighting, framing, and visual guidelines to ensure platform alignment
- Assist with pre-production planning (shot lists, props, talent coordination)
- Support social capture on set, ensuring content aligns with channel goals
- Manage content capture workflows for smooth creative handoff
- Partner with Creative, Brand, Influencer, Professional, Community teams
- Represent a strong social-creative POV in creative reviews
- Bring consumer insights and performance learnings into content decisions
- Analyze analytics and help inform social content direction
- Recommend creative testing and optimization
- Participate in weekly performance reviews
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
