Social Media Manager - Content & Community

OhioHealth • Columbus, OH

1d

About The Position

The Social Media Manager - Content & Community supports OhioHealth’s brand social media presence through day-to-day content execution, publishing, and audience engagement. This role focuses on delivering consistent, high-quality social content aligned with established strategy, while actively managing and responding to community interactions across platforms. Working closely with the Advisor, Brand Journalism & Social Media, this role helps bring social campaigns to life, ensures timely and accurate publishing and provides insight into content performance and audience trends. This role executes within established social media strategy and brand guidelines. The Social Content Manager works as part of a team that focuses on brand and community. The Social Content Manager builds OhioHealth’s social content strategy, as well as managing and developing social content that points to OhioHealth’s owned channels. The content created by the person in this role helps raise brand awareness of the organization and its physicians, clinical experts and associates. The Social Content Manager also builds opportunities to engage OhioHealth’s social audiences, creating conversations that educate, build trust and provide value to the people OhioHealth serves. As a High Reliability Organization (HRO), responsibilities require focus on safety, quality and efficiency in performing job duties.

Requirements

• Bachelor's Degree
• Degree or equivalent experience in Social Media, Digital Marketing, Journalism, Communication or related field
• 5-10 years of experience in a corporate, media, or agency setting

Responsibilities

• Monitors and assesses OhioHealth brand social channels for possible updates, changes and audience information
• Monitors OhioHealth brand social channels and reviews for opportunities to engage with comments, questions and complaints
• Creates and maintains conversations with brand page audiences that educate and inform
• Works with OhioHealth departments and teams to answer community questions and address concerns brought to OhioHealth through social media and online review channels
• Creates strategy to build audience engagement on OhioHealth’s brand social channels as well as independent social review websites
• Creates and maintains a content calendar for the strategic priorities of the organization
• Connects OhioHealth brand social channels to build community trust
• Manages OhioHealth’s response to reviews on independent review websites
• Serves as an advisor and lead on crisis communications brand management for the organization on OhioHealth’s brand social channels
• Builds and contributes to OhioHealth’s thought leadership platforms and content
• Shows how OhioHealth brand channels contribute to achieving organizational goals through channel measurement and metrics
• Creates and maintains standard operating procedures for the planning, execution, optimization, distribution and amplification of the organization’s social content
• Grows OhioHealth’s social audience by providing regular, helpful content that’s aligned with audience needs and interests
• Create, edit and manage the production of content that is consistent with the OhioHealth brand, style and tone
• Contributes to brainstorms for OhioHealth content creation
• Attends OhioHealth events for social media support
• Publishes relevant and consistent content to OhioHealth social channels
• Creates and nurtures OhioHealth brand ambassadors, a group made up of engaged OhioHealth associates
• Works closely with Human Resources to monitor and alert HR on associate behavior concerns on social media as well as how to use OhioHealth brand channels as a recruiting and retention channel
• Works with OhioHealth sponsorships team to collaborate and strategize social support for each relationship
• Meets with OhioHealth teams and groups to educate on OhioHealth’s use of social channels, best practices and associate use of social media
• Assists Human Resources, Customer Excellence, Ethics and Compliance, and various other OhioHealth teams with social media questions and situations
• Collaborates with internal communications, marketing, designers, and OhioHealth experts to produce relevant content that meets the needs of both key stakeholders and our audience
• Focus on safety, quality and efficiency in performing job duties

Benefits

• Equal employment opportunity and compliance with all state, federal, and local regulations
• Non-discrimination against associates or applicants because of race, color, genetic information, religion, sex, sexual orientation, gender identity or expression, age, ancestry, national origin, veteran status, military status, pregnancy, disability, marital status, familial status, or other characteristics protected by law
• Supportive, professional environment
• Limitless opportunities to learn and grow
• Tools and resources to accomplish mission
• Nationally recognized, innovative healthcare system
• World-class patient care
• Great Place to Work CertifiedTM organization recognition

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees