Content & Social Media Manager

Christy Sports • Lakewood, CO

4d • $80,000 - $95,000

About The Position

The Content & Social Media Manager is a strategic and creative marketing leader responsible for shaping the companys social media narrative and ensuring a consistent brand identity across all channels. This role bridges high-level brand strategy with day-to-day content execution, with a strong emphasis on social media leadership, content production, coordination across multiple store locations, and cross functional teams. This position will own the brand voice for social media for both a national and local leveldeveloping a compelling, cohesive presence while empowering stores to contribute authentic, community-driven content.

Requirements

• 46+ years in brand management, content strategy, or social media leadership.
• Proven experience managing multi-location or product category content strategies.
• Strong writing and editing skills with the ability to adapt tone for different audiences.
• Expertise with short-form video, social content creation, and platform algorithms.
• Proficiency with social media platforms, including posting, responding, and reporting.
• Experience working with CMS platforms (e.g., WordPress) and design tools (Adobe, Canva).
• Knowledge of SEO and digital content optimization.
• Excellent project management and stakeholder coordination skills.
• Bachelors degree in Marketing, Communications, Journalism, or related field.

Nice To Haves

• Passion and experience in the ski and snowboard industry is a plus.
• Certifications in content marketing or social media (e.g., HubSpot, Google) are a plus.

Responsibilities

• Brand Strategy & Narrative Develop and maintain a cohesive brand narrative, tone of voice, and content strategy aligned with business goals.
• Develop social media brand guidelines (visual identity, messaging frameworks, and storytelling standards).
• Act as the brand steward, ensuring integration and consistency across all digital and physical touchpoints.
• Collaborate with brand partners on content covering product launches, event activations, and community involvement.
• Social Media Strategy & Content Execution Lead an omnichannel social media strategy across platforms (Instagram, TikTok, Facebook, and other relevant platforms).
• Oversee the creation of engaging, social-first content (Reels, TikToks, Stories, Video, and blog content).
• Identify and leverage emerging trends, acting as the brands cultural and digital pulse.
• Collaborate with paid media teams to align organic and paid social strategies for maximum impact.
• Share relevant content with HR team to incorporate it into employee communications and platforms Manage community engagement, ensuring timely and on-brand responses.
• Regional & Store-Level Coordination Develop Store Content Toolkits to guide local teams in creating high-quality, on-brand content.
• Build and manage workflows for store content submission and approval.
• Identify and execute local opportunities (events, partnerships, promotions).
• Train store teams on social media best practices, mobile content creation, and community engagement.
• Act as the key liaison between corporate marketing and store-level teams.
• Multi-Channel Content Collaboration Partner with the marketing team on content production across formats including blogs, videos, campaigns, and public relations.
• Partner in the management of editorial calendars, deadlines, and content pipelines.
• Ensure all content is optimized for SEO and discoverability.
• Performance Analysis & Optimization Track and analyze KPIs including engagement, traffic, conversions, and content performance.
• Evaluate performance at both national and local levels to identify scalable insights.
• Continuously refine content and social strategies based on data.
• Cross-Functional Collaboration Partner with design, marketing, merchandising, and store teams to align content with launches and business priorities.
• Partner with HR to create compelling content for seasonal hiring and to help position Christy Sports as a preferred employer in our regions.
• Coordinate with internal and external stakeholders to ensure seamless execution.
• Ensure alignment with store leadership on store level participation, process and approvals.

Benefits

• Free Employee Ski Pass
• Medical, Dental, and Vision insurance
• Employer Paid Basic Life Insurance and AD&D
• Voluntary Life Insurance (Employee/Spouse/Child)
• Health Care and Dependent Care Flexible Spending Accounts
• 401(k) Retirement Savings Plan with Company Match
• Paid Time Off
• Paid Sick Time (State applicable)
• Paid Parental Leave
• Short-Term and Long-Term Disability
• Employee Discounts (ski, retail, outdoor industry)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 101-250 employees