Social Media Lead

Fi • New York, NY

14d • $80,000 - $135,000

About The Position

We’re a passionate team from Square, Google, TikTok, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning. The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi. If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together. Fi is looking for a Social Media Lead! Fi is looking for a Social Media Lead to take our organic social and influencer marketing to the next level. We’ve built the most advanced dog tracker on the market, but we’re just getting started. Our social presence has massive potential, and we need someone who can scale our community, turn engagement into obsession, and make TikTok a powerhouse for Fi. If you live and breathe social media, thrive on making brands go viral, and want to shape the future of how dog parents connect with Fi—this is your chance.

Requirements

• A deep understanding of social media trends, platform algorithms, and what makes content shareable.
• 4+ years of proven experience growing a brand’s organic social presence, with a strong focus on TikTok.
• Experience in influencer marketing—building and managing relationships that drive impact.
• A data-driven mindset, with the ability to translate insights into action.
• A sharp creative eye, strong copywriting skills, and the ability to produce compelling content.
• Passion for dogs (obviously) and excitement about building a category-defining brand.

Responsibilities

• Own Fi’s organic social strategy across Instagram, TikTok, and beyond—driving engagement, growth, and brand love at scale.
• Develop TikTok as a primary channel, crafting viral content and building a devoted following.
• Lead and scale our influencer marketing program—identifying, managing, and collaborating with key partners to amplify Fi’s reach.
• Oversee community engagement, making sure every comment, DM, and tag is an opportunity to turn followers into loyal fans.
• Analyze social performance, iterate on content strategies, and report on key metrics to optimize growth.

Benefits

• Time to Recharge: Enjoy flexible PTO to take the breaks you need.
• Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
• Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
• Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
• Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
• Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees