Social Media Team Lead

PlayOn•Alpharetta, GA

9d•Hybrid

About The Position

MaxPreps, a division of PlayOn Sports, is America’s Source for High School Sports — connecting fans, athletes, and communities through the stories and highlights that define local sports culture. We celebrate the young men and women who inspire their hometowns through dedication, teamwork, and excellence. We’re looking for a Social Media Team Lead who is passionate about high school sports and fluent in digital culture. This role is approximately 80% hands-on execution and 20% leadership and strategy. You’ll lead by example — creating, posting, and engaging daily across MaxPreps’ social platforms while guiding a small but high-performing team of producers and contractors. This position is ideal for someone who thrives both in the weeds of content creation and in helping shape the larger social strategy. This role will be central in ensuring MaxPreps’ voice, speed, and creativity remain unmatched in the high school sports landscape. You’ll also collaborate closely with senior leadership on voice, direction, and larger campaign concepts — bringing the strategy to life through exceptional execution. The Outcomes You’ll Deliver · A positive brand affinity among our target audience. · Year-over-year increase in engagements, video views and audience (subscribers / followers) on MaxPreps’ social outlets. · Consistent, high-quality posting cadence across all platforms. · A creative team producing daily viral wins and memorable storytelling moments. · A MaxPreps social presence that feels fast, authentic, and nationally relevant. · Clear execution of campaigns, trends, and brand voice. · Utilize the social audience to drive brand awareness and growth to MaxPreps and PlayOn brands. In This Role, You Can Expect To Lead by doing: Actively post, edit, and engage across MaxPreps’ social platforms (Instagram, TikTok, YouTube, X, and Facebook). Guide the team: Manage and mentor social media producers and contractors, fostering creativity, accountability, and growth. Oversee all posting cadence and scheduling across Instagram, TikTok, YouTube, X, and Facebook — ensuring content goes live at the right time, in the right format, with the right tagging and captions. Create daily content: Edit short-form vertical videos (TikTok, IG Reels, YouTube Shorts) and build quick-turn social graphics using Premiere, CapCut, and Photoshop. Collaborate cross-functionally: Partner with editorial, video, and sales teams to align social output with larger initiatives and sponsored programs. Execute live coverage: Lead or personally post during key events, tournaments, and game nights. Analyze and adapt: Track performance metrics and audience feedback to adjust strategies in real time. Ensure reliability: Manage team schedules, coverage shifts, and off-hours rotations to maintain 24/7 presence.

Requirements

A passion for execution and love being hands-on with posting, curation, and content packaging.
Thrive under tight deadlines and high-volume environments.
Strong creative instincts and can bring leadership’s ideas to life quickly and accurately.
Are comfortable managing a team and ensuring accountability, consistency, and attention to detail.
Are highly organized and can juggle multiple priorities while keeping a steady posting rhythm.
Are available to work nights, weekends, and holidays — when the best high school sports moments happen.
4+ years managing social media for a sports, entertainment, or digital media brand.
Expertise in Instagram, TikTok, YouTube Shorts, and X/Twitter.
Strong copywriting, video editing (Premiere / Final Cut / CapCut), and Photoshop skills

Responsibilities

Actively post, edit, and engage across MaxPreps’ social platforms (Instagram, TikTok, YouTube, X, and Facebook)
Manage and mentor social media producers and contractors, fostering creativity, accountability, and growth.
Oversee all posting cadence and scheduling across Instagram, TikTok, YouTube, X, and Facebook — ensuring content goes live at the right time, in the right format, with the right tagging and captions.
Edit short-form vertical videos (TikTok, IG Reels, YouTube Shorts) and build quick-turn social graphics using Premiere, CapCut, and Photoshop.
Partner with editorial, video, and sales teams to align social output with larger initiatives and sponsored programs.
Lead or personally post during key events, tournaments, and game nights.
Track performance metrics and audience feedback to adjust strategies in real time.
Manage team schedules, coverage shifts, and off-hours rotations to maintain 24/7 presence.