Social Media Lead

Plaid•San Francisco, CA

39d

About The Position

We believe that the way people interact with their finances will drastically improve in the next few years. Weâre dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaidâs network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam. Plaid is looking for someone with passion for building community and conversations through compelling storytelling and creative. In this role, youâll lead our social media channels â across LinkedIn, Instagram, X, and Facebook â to increase brand awareness, followers, and engagement. This role requires a combination of creativity, strategic thinking, and execution. This person will work collaboratively with cross-functional teams including communications, marketing, product, design, and support to roll out targeted social media campaigns and manage issues online. The ideal candidate should be experienced in having previously managed a fast growing technologyâs company social media strategy and has a deep understanding of how brands should use social media to show up and engage with audiences authentically.

Requirements

7+ years of social media strategy and execution experience in B2B, ideally in fintech
Experience with video and design tools: Figma (a must), Descript (or similar tool), Canva (or similar tool)
Proven success building organic social programs that grow engagement and elevate brand reputation
Ability to translate technical or complex topics into approachable, audience-driven narratives
A passion for storytelling grounded in substance
Strong creative skills across copywriting, tone, and visual storytelling, with an instinct for what performs on modern social platforms
Analytical mindset: skilled in using data and insights to inform content and iterate quickly
Organized, detail oriented, and collaborates well cross-functionally.
Comfortable working in fast-paced, ambiguous environments, balancing strategy with execution.

Responsibilities

Write copy for social that is aligned with Plaidâs brand voice and tone and is relevant to our audience.
Design social creative using templates, brand-approved graphics, and imagery in Canva, Figma, or a similar tool.
Manage an editorial calendar that aligns with Plaidâs brand moments, campaigns, product announcements, and more.
Engage with the Plaid social community to provide helpful resources and find opportunities to delight our customers.
Monitor channels and cultural conversations and uncover opportunities to engage as a brand in brand-aligned ways.
Analyze the performance of social channels, report on results, and uncover insights on optimization opportunities.
Build strong cross-functional relationships across the organization, including Communications, Product, Acquisition Marketing, Sales, and more.
Write social posts for members of our leadership team to engage their networks around announcements and brand moments.
Lead creative brainstorming sessions to find new opportunities to tell Plaidâs story via social media.
Become an expert on telling the stories of our customers and employees to showcase our strong network and connections.
Provides feedback on creative concepts and ways to translate this into social-first content.