Ohio State Athletics- Social Media Internship

Legends Global•Columbus, OH

3d•Onsite

About The Position

Legends Global Merchandise is seeking a resourceful, analytical, and innovative individual to join their team as a Social Media Intern. This role will support the Ohio State retail team by assisting with day-to-day operations at The Team Shop at The Schottenstein Center and managing a satellite retail location for Ohio State Football gamedays. The intern will gain valuable real-world experience in both back-of-house and front-of-house retail operations within college athletics, while focusing on social media content creation and community engagement.

Requirements

Strong understanding of major social media platforms, especially Instagram and TikTok
Excellent communication and writing skills with an eye for aesthetics and detail
Basic knowledge of Canva, CapCut, or similar tools for content creation
Passion for retail, fashion, or lifestyle brands
Self-motivated, organized, and eager to learn
Experience in photography, video editing, or content creation is mandatory

Responsibilities

Assist in developing, planning, and scheduling content across social media platforms (Instagram, TikTok, Facebook, X)
Create engaging photo, video, and written content that aligns with brand voice and aesthetic
Monitor comments, messages, and mentions; engage with our community in a timely and on-brand manner
Track social media metrics and help analyze performance using tools like Meta Insights, TikTok Analytics, or Google Analytics
Stay up-to-date on trends, memes, and competitor activity to help shape fresh content ideas
Assist with influencer research and outreach
Collaborate with the marketing and e-commerce teams to support product launches and promotions
Schedule, manage, and set up content photoshoots including finding models