Social Media Intern
About The Position
HealthEquity is seeking a creative, curious, and social-savvy Social Media Intern to support the day-to-day execution of its social media channels. The intern will help develop engaging content that supports audience engagement, brand awareness, recruiting initiatives, thought leadership, and channel growth. The role includes content planning and creation, trend research, and performance-related support, with opportunities to contribute to HealthEquity’s content strategy and storytelling across multiple platforms. The intern will collaborate with the Social Media Manager, Senior Social Designer, and cross-functional partners. The position is a remote, part-time internship in the United States, running from February 2027 through June 2027, for 15–20 hours per week. Candidates must remain actively enrolled in an accredited college or university throughout the internship. The role includes a mandatory in-person Trailhead onboarding session at HealthEquity’s headquarters once per quarter; required travel and accommodations are covered by HealthEquity. The stated salary is $22.00 per hour, and the position is eligible for performance-based incentives and benefits.
Requirements
- Currently pursuing a bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Digital Media, Advertising, Graphic Design, or a related field.
- Must remain actively enrolled in an accredited college or university throughout the internship.
- Strong understanding of major social media platforms and platform best practices.
- Strong written communication, storytelling, and content development skills.
- Basic graphic design and content creation skills.
- Familiarity with short-form video creation and social-first storytelling.
- Willingness to learn, experiment, and adapt in a fast-paced environment.
Nice To Haves
- Entering Junior or Senior year is preferred.
- Experience creating content for LinkedIn, Instagram, Facebook, TikTok, or similar platforms.
- Experience managing personal, academic, club, or organizational social media accounts.
- Basic video editing or graphic design skills.
- Familiarity with Adobe Creative Suite, Figma, CapCut, or similar creative tools.
Responsibilities
- Research social media trends, platform updates, audience behaviors, and emerging content opportunities.
- Contribute content ideas and participate in creative brainstorming sessions for social campaigns and always-on content.
- Draft social media copy for HealthEquity’s social channels.
- Create and edit social content, including graphics, short-form videos, carousels, and platform-specific assets.
- Support content planning, editorial calendars, and campaign execution.
- Conduct competitive and industry research to identify best practices and new content opportunities.
- Bring fresh perspectives and innovative ideas that contribute to HealthEquity’s content strategy and channel growth.
Benefits
- Performance-based incentives.
- Medical, dental, and vision coverage.
- HSA contribution and match.
- Dependent care FSA match.
- Paid parental leave.
- 401(k) match.
- Personal and healthcare financial literacy programs.
- Ongoing education and tuition assistance.
- Gym and fitness reimbursement.
- Wellness program incentives.
- Required Trailhead onboarding travel and accommodations are covered.
- Full-time team members receive a minimum of 18 days of annual PTO and 13 paid holidays per year.
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What This Job Offers
Job Type
Part-time
Career Level
Intern
