Social Media Intern

University of Arkansas • Fayetteville, NC

5d • Onsite

About The Position

The University of Arkansas Executive Communications team supports the Office of the Chancellor and the Office of the Provost. This position will be a part of the Executive Communications team and work closely with the social media team, which is a part of a larger Integrated Communications Team. The Executive Communications and the Integrated Communications Team are a part of University Relations. The Social Media Intern for the Office of the Provost will help advance the university’s overall public relations strategy to always position the U of A in the best light possible. As storytelling continues to expand across academics, research, student life, leadership initiatives and major events, the volume of content opportunities on social media platforms continues to grow. This position, in particular, will manage posts for the Provost on his personal social media channels.

Requirements

• Be a current University of Arkansas student pursuing a degree in advertising, public relations, journalism, communications, marketing, English or a related field
• Basic understanding of social media marketing principles and strategies
• Familiarity with content planning software such as SproutSocial (or any equivalent) or Meta Business Suite
• Experience in creating and editing content for social media platforms
• Demonstrated experience taking photos and videos, working in a public setting, and conducting oneself in a responsible manner
• General knowledge of photography and its application in social media content

Nice To Haves

• Ability to interpret and apply social media analytics to improve engagement and reach
• Strong interpersonal communication skills with a demonstrated ability to connect authentically with individuals in upper leadership positions as well as college-aged audiences

Responsibilities

• Attend weekly or biweekly content planning meetings
• Create and manage a weekly content calendar and submit content for approval
• Capture photo and short-form vertical video content at campus events, lectures and university initiatives using a phone or camera
• Provide event coverage that can be quickly turned into sometimes same day social media posts
• Brainstorm content ideas aligned with university priorities and trends
• Assist with caption drafting for Instagram, Facebook, X and LinkedIn
• Support design of graphics and carousel posts
• Contribute to content calendar brainstorming and planning

Benefits

• university contributions to health, dental, life and disability insurance
• tuition waivers for employees and their families
• 12 official holidays
• immediate leave accrual
• a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary

What This Job Offers

• Career Level: Intern
• Education Level: No Education Listed