Social Media Intern

Ariat•San Leandro, CA

About The Position

The Ariat Social Media Intern will spend the summer learning the basics of social media strategy, creative, and administration. The goal is to have them walk away with a hands-on learning experience that expands their understanding of messaging, brand positioning, copy, and engagement a brand’s social media presence.

Requirements

Currently pursuing a bachelor’s degree or recently graduated
Effective written and verbal communication skills; comfortable collaborating with cross-functional teams.
Self-starter with a positive attitude, eagerness to learn, and willingness to take initiative.
Creative thinker with the ability to generate fresh ideas and contribute to brainstorming sessions.

Responsibilities

Basic Community Management – identifying daily trends, alerting the team to opportunities for engagement plays, writing response copy, and writing weekly social trend reports.
Product Seeding – learning about Ariat products and the benefits they represent to our customers.
Influencer Identification – vetting potential candidates across our brand verticals and presenting team with reports on each candidate.
Ideation and Creative Concept Development – brainstorming ideas for quick-turn content that can be created by the social team on a regular basis.
Social Performance – collecting data on account performance and social listening.
Copy Development – Learning how to follow brand voice & tone documents, and execute post copy based on brand guidelines.
Assisting with other responsibilities based on business needs