INTERN, MARKETING - SOCIAL MEDIA

El Pollo LocoCosta Mesa, CA

About The Position

The Social Media Intern will support the Sr. Manager of Social & Activations in executing and our social media engagement and execution. The Intern will play a key role in assisting with content creation, platform management, maximizing community & campaign engagement. They will gain experience in social media marketing strategy, campaign execution, and how social media drives business results in a national restaurant brand.

Requirements

  • Undergraduate student, college seniors, or recent college graduate (within the last 12 months).
  • Must be actively enrolled or recently graduated from a degree program in Marketing, Public Relations, Communications, Business, or a related field.
  • Chronically online with a passion, keen eye and intuitive knack for social trends, building an engaged social community, what’s about-to-be cool, and lover of food
  • Knowledge of basic social media marketing concepts, including branding, content creation, social platforms, community engagement, influencers, activations, brand partnership, giveaways, PR, etc.
  • Ability to work well in a team, contributing to a collaborative environment while also being accountable and able to work independently and resourcefully
  • Strong and clear communication and organization abilities
  • Motivated to take on new initiatives with ability to manage time effectively, prioritize tasks, successfully manage multiple tasks simultaneously, and meet deadlines

Responsibilities

  • Shoot, edit, and produce short-form videos, photos, and graphics to support El Pollo Loco menu tests, launches, and Let’s Get Loco culture and community
  • Work with the Social Media Manager on post and platform optimization and maintenance
  • Work with Social Media Manager on monitoring comments and messages to interact with followers and third-party profiles and foster community
  • Assist with integrated marketing campaigns, concepting, planning and executing giveaways and social activations, including coordination, legal compliance, prize fulfillment, and more
  • Share trending topics, audio, hashtags, and competitor strategies to improve social media tactics
  • Track social media performance metrics
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