Hourly Pooled - Social Media Intern, Institutional Marketing

University of WyomingLaramie, WY
Onsite

About The Position

The University of Wyoming is seeking a creative and independent Social Media Content Intern to produce content for its fastest-growing social media channels. With nearly 150,000 followers, the team aims to create engaging content to attract and retain students. The ideal candidate is a current UW student who is knowledgeable about current TikTok trends, skilled in video editing, and comfortable approaching others to create content. This role involves significant on-campus content creation, capturing the vibrant atmosphere of university life, events, concerts, and football games. Collaboration with the digital marketing team is key for developing fresh ideas to meet recruitment and retention goals.

Requirements

  • Ability to produce video and photo content quickly and creatively.
  • Personal experience creating videos for TikTok.
  • Up-to-date knowledge of TikTok trends.
  • Good communication skills via text and email.
  • Willingness to attend weekly content planning sessions.
  • Outgoing approach to engaging other students for content participation.
  • Some video editing skills (training will be provided for specific needs).
  • Current UW Student status.
  • Experience creating video content using a mobile phone.

Nice To Haves

  • Ability to work independently and check in with the team.
  • Enjoyment of collaborative work.
  • Comfortable approaching people on campus for content.

Responsibilities

  • Creating unique weekly content, primarily for TikTok and other social media channels as needed.
  • Collaborating with the UW digital marketing team to brainstorm new ideas for student recruitment and retention.
  • Editing short videos on a mobile phone or in the office.
  • Adding captions to social media videos.
  • Attending events and gatherings to capture photos and videos relevant to various interests.
  • Assisting the team with weekly social media content planning.
  • Assisting with writing student-focused blogs.
  • Monitoring high-traffic social media comments when needed, under the guidance of the Social Media Coordinator.

Benefits

  • Opportunity to work in a supportive and enriching workplace.
  • Gain experience in social media content creation and digital marketing.
  • Exposure to campus events and activities.
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