Social Media Graphic Designer (Hybrid from NY)

Lands' End•New York, NY

9d•$60,000 - $70,000•Hybrid

About The Position

At Lands' End, we're looking for a talented Social Media Graphic Designer to create compelling, high-performing creative assets for our social media marketing efforts. This role is ideal for a designer who thrives in a fast-paced environment, enjoys bringing campaigns to life through strong visual storytelling, and understands how creative performs across digital and social platforms. Working closely with our Social, Marketing, Creative, and external agency partners, you'll develop paid and organic social media assets that align with brand standards while helping drive engagement and business results. This role is design-first, with a focus on creating visually impactful graphics, adapting campaign creative across channels, and supporting a robust paid social advertising program.

Requirements

1-3 years of experience in graphic design, digital design, social media design, or related creative roles
Strong portfolio demonstrating expertise in digital, social, and campaign-based design
Advanced proficiency in Adobe Creative Suite, including: Photoshop, Illustrator, InDesign, After Effects
Experience designing in Figma and working within collaborative design systems
Strong understanding of typography, composition, color theory, and visual hierarchy
Experience creating social media assets for digital marketing campaigns
Ability to receive feedback, iterate quickly, and manage multiple priorities
Strong organizational skills and attention to detail

Nice To Haves

Experience creating and optimizing creative for paid social advertising campaigns
Motion design experience, including animated GIFs, motion graphics, and kinetic typography
Proficiency with After Effects or comparable animation software
Illustration skills and the ability to create original visual assets
Experience with Procreate or similar illustration and animation tools
Experience working for a retail, fashion, lifestyle, or consumer-facing brand
Familiarity with social advertising best practices and performance-driven creative
Experience working with marketing teams, social media teams, and external creative agencies

Responsibilities

Design engaging creative assets for paid and organic social media campaigns across Instagram, Facebook, Pinterest, TikTok, and other emerging platforms
Create static graphics, carousel ads, social media assets, digital advertisements, and promotional content that support marketing initiatives
Collaborate with internal teams and external agency partners to develop and execute social-first creative
Work within established brand guidelines while bringing fresh visual ideas to campaigns and seasonal storytelling
Utilize Figma and Adobe Creative Suite to design production-ready creative assets
Adapt and optimize creative for multiple placements, formats, and audience segments
Develop light motion graphics, animated social assets, GIFs, and kinetic typography to enhance campaign performance
Manage multiple projects and deadlines while maintaining a high level of quality and attention to detail
Stay current on social media trends, digital design best practices, and evolving platform requirements