Social Media Freelancer (Middle East)

The Vita Coco Company•Baltimore, MD

9d•Remote

About The Position

Vita Coco is the leading coconut water brand globally, committed to natural hydration and operating as a Public Benefit Corporation and Certified B Corp. The company emphasizes supporting farming communities, responsible sourcing, and creating products beneficial for people and the planet. They foster a fast-paced, scrappy, and ethical work environment. This role is for someone excited to join a growing, purpose-driven company and contribute to its future. This is a part-time freelance/contractor role based in the Middle East, ideally the UAE. Occasional travel for shoots, activations, and events is expected, primarily within the UAE, with flexibility for other markets as the company expands.

Requirements

Based in the Middle East, ideally the UAE.
Arabic language skills.
Understands Instagram, TikTok and regional internet culture.
Can shoot, edit and publish strong social-first content.
Experience supporting influencer gifting, contra partnerships or UGC creator sourcing.
Comfortable being on camera and working independently as a part-time contractor.
Knows how to make content feel local without making it feel forced.
Proactive, organised and happy to pitch ideas.
Has a good eye for creators, trends and social moments.
Understands that great brand social should entertain first, then sell.
Loves coconuts.

Nice To Haves

Some flexibility as we grow into other markets.
Curious, growth-minded people who want to learn, contribute, and make an impact.

Responsibilities

Create UGC-style content for Vita Coco Arabia across Instagram and TikTok.
Capture short-form video that feels native to the region and relevant to local audiences.
Be comfortable filming on your phone, editing quickly and appearing on camera.
Capture content at activations, events, gyms, cafés, retail moments and lifestyle occasions.
Pitch simple, repeatable content ideas that keep the channel active and fresh.
Support the day-to-day running of Vita Coco Arabia’s social channels, alongside the central team.
Schedule and publish content across Instagram and TikTok.
Support with captions and community management.
Keep the channel plugged into relevant trends, moments and conversations.
Ensure the brand's tone feels like Vita Coco, while still feeling appropriate for the Middle East audience.
Spot regional trends, creators, events and cultural moments relevant to Vita Coco.
Pitch ideas around wellness, fitness, food, heat, social occasions and everyday routines.
Help identify creators, UGC talent and potential brand fans in the market.
Advise on low-and-no-cost creator opportunities, including contra/gifting partnerships.
Support occasional activation coverage, mostly in the UAE, with some flexibility as the company grows.