Social Media & Field Marketing Manager (Multi-Brand, OC & LA County)

VFit Group•Costa Mesa, CA

5d•Onsite

About The Position

This is not a desk-only role. We are looking for a highly motivated, creative, and organized individual who will manage social media, create content, and execute grassroots marketing across multiple locations. You will be responsible for bringing each brand to life through consistent content, in-person engagement, and local marketing initiatives across platforms, including Instagram, TikTok, and YouTube.

Requirements

Proven experience in social media management and content creation
Strong video editing and content production skills (short-form and long-form)
Experience with or understanding of YouTube content strategy (thumbnails, titles, retention, etc.)
Comfortable being in the field daily (not a remote role)
Reliable transportation and willingness to travel across OC & LA County
Highly organized and self-driven
Strong understanding of current social media trends and platform algorithms
Ability to manage multiple brands and priorities simultaneously

Nice To Haves

Experience with fitness, service businesses, or multi-location brands
Experience running local events or grassroots marketing campaigns
Experience growing or managing a YouTube channel
Basic understanding of paid ads and digital marketing strategy

Responsibilities

Create and manage social media content across all brands (Instagram, TikTok, YouTube, etc.)
Film, edit, and publish high-quality photo and video content regularly
Produce both short-form content (Reels, TikTok, Shorts) and long-form YouTube content
Travel to multiple locations (Club Pilates studios, plumbing, HVAC operations) to capture real-time content
Develop and maintain a consistent posting schedule across all platforms
Coordinate and execute grassroots marketing efforts (events, partnerships, local outreach)
Work with leadership to plan and execute marketing campaigns
Monitor engagement, analytics, and growth across platforms (including YouTube performance)
Help maintain brand consistency across all companies