Social Media & Events Marketing Intern (USTA NorCal)

USTA National Headquarters•Alameda, CA

2d•Hybrid

About The Position

USTA NorCal is seeking an energetic, organized Social Media & Events Marketing Intern to support social media growth, event promotion, content capture, and community outreach. This role is ideal for a student or early-career professional interested in sports marketing, storytelling, events, and community engagement. The intern will gain hands-on experience supporting on-site events, capturing photo and video content, assisting with social media planning, tracking engagement, and connecting with community partners and event organizers. This is a hybrid internship with a flexible schedule based on organizational needs. Most work will take place during our normal operating hours, Monday through Friday, 8:30 a.m. to 4:30 p.m. Interns should expect a combination of remote work, in-person office work in Alameda, CA, and off-site event support. Occasional evening or weekend availability may be requested for special events, programs, or community activations.

Requirements

Current student, recent graduate, or emerging professional looking to build experience in marketing, communications, sports management, event planning, public relations, digital media, or a related area
Interest in sports, tennis, social media, nonprofit marketing, and/or creative storytelling
Comfortable attending events, connecting with community members, and supporting on-site activities
Familiar with social media platforms such as Instagram, Facebook, TikTok, LinkedIn, or YouTube
Organized, dependable, and good with following up
Able to manage multiple tasks, help reach deadlines, and manage event details with guidance from the team
Comfortable taking photos and videos using a phone or camera
Positive attitude, reliability, and willingness to jump in where needed
Must have access to reliable transportation
Consistent availability from July 27 - Nov 9th
Must complete Safe Play certification course before start date

Nice To Haves

Experience creating social media content, reels, short-form videos, captions, or event recaps
Experience volunteering, working, or participating in community events
Familiarity with content scheduling tools, analytics dashboards, Canva, Google Sheets, or project trackers
Interest in sports marketing, youth development, parks and recreation, or community outreach

Responsibilities

Support USTA NorCal events, community activations, programs, and promotional opportunities
Take photos and videos at events for social media, newsletters, websites, and promotional materials
Help plan social media content, write captions, schedule posts, and support posting
Help find content ideas tied to USTA NorCal events, Heritage Months, youth and community programs, parks and recreation initiatives, and major sports or cultural moments
Track basic social media performance, such as reach, impressions, likes, shares, comments, and follower growth
Research community events, school events, festivals, park programs, sports activations, and partner opportunities
Help contact event organizers about possible participation, tabling, activations, or partnerships
Assist with keeping event outreach and activation details organized, including contacts, deadlines, status updates, and follow-up notes
Help prepare event materials such as signage, giveaways, checklists, and promotional items
Support post-event recaps by organizing photos/videos, gathering highlights, and summarizing key takeaways

Benefits

Hands-on experience with a respected regional sports organization
Opportunity to build a portfolio of social media, event, and marketing work
Exposure to sports marketing, community programming, and nonprofit outreach
Mentorship and professional development from marketing and program staff
Opportunities to attend and support meaningful community events across Northern California
Experience helping grow access to tennis through inclusive, education-driven outreach
Flexible learning environment with opportunities to contribute ideas and take initiative
$20 per hour
internet and phone stipend
academic credit eligibility
academic credit if applicable