Social Media & Events Coordinator

Goodwin's Chevrolet Mazda • Brunswick, ME

3d • $55,000 - $65,000 • Hybrid

About The Position

Goodwin Motor Group is looking for a creative, energetic, and highly organized Social Media & Events Coordinator to bring our brands, people, vehicles, and dealership experiences to life across social media. This hands-on role will regularly visit our dealership locations to capture engaging photo and video content, identify great stories and opportunities, and help plan and execute dealership and community events. We’re looking for a self-starter who can take direction, bring ideas of their own, and recognize great content when they see it.

Requirements

• Professional experience in social media, content creation, marketing, communications, or a related field preferred. A strong portfolio can speak louder than a specific number of years.
• Strong understanding of Facebook, Instagram, Reels, Meta Business Suite, social trends, and what makes people stop scrolling.
• Experience with Adobe Creative Suite and CapCut or similar photo and video editing tools.
• Confident learning and using smartphones, cameras, gimbals, wireless microphones, drones, and other content-creation equipment.
• Strong instincts for photography, video, and storytelling, with the initiative to recognize content opportunities, generate ideas, and turn them into finished content independently.
• Able to balance content needs, deadlines, events, and priorities across multiple dealership locations and brands.
• Comfortable working with different personalities and departments and getting people involved in content.
• Willing and able to travel regularly among Goodwin Motor Group locations in Maine and New Hampshire.
• Most work will take place during normal business hours, with occasional evenings or weekends required for dealership and community events, typically including a handful of Saturdays throughout the year depending on the event schedule.

Nice To Haves

• On-Camera Confidence is a Plus: Comfortable appearing in videos or speaking about vehicles, events, specials, or dealership happenings.
• Event Experience is a Plus: Previous experience coordinating or executing events is helpful but not required.

Responsibilities

• Manage day-to-day organic social media content across Goodwin Motor Group dealership locations, with a focus on Facebook and Instagram.
• Capture compelling photos and videos featuring vehicles, employees, customer deliveries, dealership happenings, community involvement, promotions, and more.
• Create and edit short-form video and Reels using tools such as Adobe Creative Suite and CapCut.
• Maintain a regular weekly rotation among our dealership locations to gather fresh content and build relationships with dealership teams.
• Maintain an organized content calendar and consistent posting schedule while leaving room for timely, spontaneous content.
• Identify trends, stories, vehicle features, employee personalities, and everyday dealership moments that can become engaging social content.
• Help plan, coordinate, promote, and execute dealership and community events throughout the year.
• Capture and create content before, during, and after events to extend their reach across social media.
• Help showcase Goodwin Motor Group's involvement with local organizations, sponsorships, and the communities we serve.

Benefits

• Competitive Salary: Range around $55,000 - $65,000 annually, based on experience.
• Comprehensive Benefits Package: Health, Dental, and Vision Insurance to keep you and your family healthy.
• 90% Paid Insurance Premiums: The company pays 90% of insurance premiums on employee plans.
• Pet Insurance: We care about your furry friends too!
• 401k & 3% Safe Harbor Contribution: Secure your future with our robust retirement plan.
• Paid Time Off & Holidays: Recharge and enjoy life outside of work.
• Fully Paid Life Insurance and Short-Term Disability: We've got you covered.
• Employee Purchasing Programs: Enjoy discounts on the products you love.
• Career Advancement Opportunities: Grow with us and take your career to new heights.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed