Social Media & Engagement Coordinator

Eye Clinic of Wisconsin•Wausau, WI

6d•Hybrid

About The Position

The Social Media & Engagement Coordinator plays a key role in strengthening the employee experience by leading cultural initiatives, events, and staff storytelling. This role helps bring the organization’s mission to life, creating meaningful connections between employees, their work, and the patients they serve. In addition, the role curates and manages staff-focused social media content, showcasing the people and the culture behind the organization.

Requirements

Creative storytelling & content creation: Ability to craft compelling, people-centered stories through video, photography, and written content that bring culture and brand to life
Social media strategy & execution: Skilled in planning, creating, and managing content across platforms (Facebook, Instagram, LinkedIn, etc.) to drive engagement and growth
Audience engagement & community building: Strong ability to connect with audiences, foster relationships, and build a sense of community through consistent, authentic interaction
Internal communications expertise: Ability to translate organizational updates, culture, and initiatives into engaging, easy-to-understand messaging for employees
Event planning & experience design: Capable of creating and executing events that strengthen culture, engagement, and employee connection
Visual content and design skills: Proficiency in creating eye-catching graphics and multimedia content using tools like Adobe Creative Suite (Canva at minimum)
Project management & organization: Highly organized with the ability to manage multiple projects, timelines, and priorities in a fast-paced environment
Collaboration & cross-functional partnership: Skilled at working with leadership, HR, and marketing peer to align messaging and initiatives
Data awareness & analytics: Ability to track engagement metrics and use insights to refine strategies and improve performance
Adaptability & trend awareness: Stays current on social media trends, tools, and best practices, and quickly adapts to new opportunities
Strong communication skills: Clear, polished written and verbal communication with a tone that resonates across diverse audiences
Employee-focused mindset: Passion for enhancing the employee experience and creating meaningful connections within the organization
Marketing, Sales, HR, or related degree (or equivalent experience)
Experience in marketing, branding, communications, Human Resources, or related role
Strong understanding of branding, reputation management, and digital marketing strategy
Graphic design and video editing skills (Adobe Creative Suite, Canva, etc.)
Ability to manage multiple projects and collaborate across teams

Responsibilities

Create and launch high-impact experiences that energize employees and strengthen culture, recognition, and connection (from unforgettable retreats to meaningful celebrations)
Activate the mission in real, visible ways by partnering with leadership to embed values into everyday employee experiences
Team up with HR to reimagine the employee journey - from standout onboarding to retention strategies that truly stick
Own the employee voice by driving feedback initiatives and turning insights into bold, tangible improvements
Co-create a culture people want to be part of by collaborating with the Employee Engagement Committee to spark fresh ideas that boost morale, communication, and connection
Bring the workplace to life through compelling visuals by creating dynamic photo, video, and multimedia content that showcases employees and culture
Drive a bold, engaging internal communications strategy across announcements, updates, and intranet to keep employees informed and inspired
Spotlight what makes the organization special by capturing and sharing powerful employee stories, team wins, and culture-building moments - internally and across social media
Own and elevate communication channels by keeping platforms fresh, relevant, and easy to navigate so employees always have access to what they need
Co-create and deliver unforgettable staff events (from company picnics to holiday parties), shaping every detail from timelines and budgets to seamless execution
Source and manage top-tier vendors - venues, catering, entertainment, rentals, and more - to create elevated, memorable experiences
Drive flawless event execution by leading logistics end-to-end, including scheduling, registration, communications, materials, and on-site support
Continuously elevate the experience by analyzing event success and employee feedback, turning insights into even stronger, more engaging future initiatives