Temporary Social Media Editor, NYT Cooking

The New York Times•New York, NY

7d•$63 - $63•Hybrid

About The Position

New York Times Cooking is looking for a temporary social media editor with strong writing skills, sharp strategic instincts, an eye for visuals and a love of food to join our interdisciplinary, fast-growing team through the end of the year. In this role, you'll be responsible day to day for our Facebook account, building and publishing a high volume of engaging feed posts and video content. You'll pair food photography and video with sharp, compelling copy that inspires people to cook and ultimately drives them to NYT Cooking on platform.

Requirements

3+ years of experience working as a social editor or manager for a brand or publication, with direct experience running high-follower Facebook accounts.
Exceptional editorial judgement and copywriting skills, with the ability to write clearly, concisely, and in a distinct, engaging voice.
Hands-on experience with social scheduling platforms, graphic design platforms like Figma, database platforms like AirTable and digital analytics software like Facebook Insights, Dash Social, ManyChat, NewsWhip and Google Analytics.

Nice To Haves

A strategic mind with a bend towards testing and iterating to find what resonates with various audiences.
Functional cooking knowledge or culinary experience, and a love of cooking and recipes.
A commitment to collaboration and collegiality.
Willingness to learn new skills and pitch in when needed to accomplish the goals of a small team.
A deep passion for food, cooking and the mission of The New York Times.

Responsibilities

Build, schedule and publish a high volume of daily content on Facebook.
Write sharp, engaging captions and on-screen text. Workshop headlines and copy with editors to ensure everything published reflects the smart, accessible and entertaining voice of NYT Cooking.
Select, crop, and optimize food photography for Facebook feeds. Add text, graphics and layout elements to posts using design platforms like Figma.
Publish daily vertical videos on Facebook Reels to drive reach, engagements and referrals.
Foster community by actively engaging with our followers in Facebook comments; translate conversations happening on Facebook into actionable, relevant content and product ideas.
Actively participate in regular Facebook promo meetings, brainstorming creative ways to visually package and promote upcoming recipes, articles, videos and seasonal tentpoles.
Work towards traffic and engagement goals on our Facebook account; use analytics to make informed decisions that serve the Cooking strategy. Interpret data and signals to know what content is the right fit for what audiences at what time (holidays, seasonality, trends).
Track engagement rates, growth statistics, reader responses and other metrics. Regularly communicate these data points to the editorial team, translating them into actionable takeaways that shape future storytelling.
Collaborate with social editors of other NYT Facebook accounts, finding opportunities to reach new audiences and drive traffic back to site.
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.