ARTnews and Art in America: Social Media Editor

Penske Media • New York City, NY

4d • Onsite

About The Position

ARTnews and its sister publication Art in America are seeking a social media editor to oversee their presence, voice, and strategy across various social platforms. The ideal candidate will be a strategic thinker and creative executor, capable of developing social strategies based on industry trends and audience data, and producing engaging content. This role requires collaboration with reporters, editors, and designers, quick thinking, and the ability to synthesize feedback. The editor will be responsible for writing/editing social media copy, analyzing data for growth opportunities, and regularly shooting and editing short-form video content. The position demands adherence to high editorial standards for journalistic storytelling and a passion for serving a discerning audience of arts professionals and enthusiasts. Proactivity, organization, and the ability to manage multiple projects in a fast-paced environment are essential. A strong knowledge of visual art, art history, and the New York art scene, with creative ideas for translating this into lively social content, is highly desired. This role is based in our New York offices.

Requirements

• At least 2-3 years of experience managing and directing strategy for social media platforms, ideally covering art or culture.
• Knowledge of art and the art world.
• A passion for keeping up with social media, marketing and engagement best practices and industry changes.
• A demonstrated ability to collaborate with reporters/editors, marketing, and design teams.
• Expertise in using analytics to make real-time and long-term strategic decisions and a record of driving audience and platform growth at a major digital media outlet.
• An ability to work quickly and accurately, synthesizing short- and long-form editorial content in ways that will engage different types of readers.
• A clear, engaging, jargon-free writing style.
• An ability to juggle multiple social media accounts, editorial calendars, and project lengths.
• Experience using content management systems and project management, analytics, AI systems, and social media management tools (i.e. Google Analytics, TrueAnthem, Claude, ChatGPT, Elvex, Channel One, Later, etc.)

Nice To Haves

• Experience using Adobe Photoshop, Illustrator Premiere, and After Effects are a major plus, as is basic design knowledge.
• A strong knowledge and passion for visual art, art history, and the New York art scene, and have creative ideas about how to translate that into lively, accessible social media content that makes ARTnews and Art in America the ultimate destination for discovering and engaging with the art world.

Responsibilities

• Own the development and execution of ARTnews and Art in.America’s social media strategy.
• Grow the magazines’ following, engagement, and authority on social media platforms.
• Analyze strategic performance over time and continuously optimize strategy and creative production to ensure continued growth and effectiveness.
• Produce content for Instagram, TikTok, Facebook, X, and other social media accounts, including shooting short-form video and appearing on-camera regularly.
• Regularly attend and produce content around art events and gallery openings.
• Document ARTnews and Art in America events for the brands’ social media accounts, through photography, video, and/or text.
• Collaborate with editors and writers on producing unique and engaging social media content for both quarterly print magazines and daily digital news coverage.

Benefits

• PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family.
• Flexible Spending Accounts (Healthcare, Dependent Care & Commuter)
• Employee Assistance Program
• Life Insurance
• Short- & Long-Term Disability
• Paid Parental Leave
• 401(k) Retirement Plan with an Employer match
• Company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials.
• Flexible Vacation Policy

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed