Social Media Director
About The Position
The Social Media Director is responsible for leading the social media vision and execution across Okayplayer’s platforms, with a strong emphasis on video-first storytelling, live cultural coverage, and monetization. This leader will oversee a team of coordinators, strategists, creators, and performers, ensuring strategy, logistics, and production workflows are executed at the highest level. The Social Media Director should be a dynamic, culturally fluent leader with a proven ability to manage both people and content systems. They should bring a video-first mindset, operational excellence, and a passion for music and culture.
Requirements
- 5+ years of experience in social media marketing, with at least 3 years managing a team of coordinators, strategists, creators, and performers.
- Demonstrated success in building and leading video-first campaigns, including social video production and editing proficiency (short-form and long-form).
- Hands-on experience creating and executing logistics and rollout strategies for live event coverage, cultural moments, and experiential activations.
- Expertise in paid social campaign management on Meta, YouTube, TikTok, and other major platforms.
- Strong knowledge of analytics tools (e.g., Parse.ly, Google Analytics, Sprout Social, etc.) with the ability to derive actionable insights.
- Proven ability to drive revenue through platform-native monetization tools and branded content integrations.
- Deep understanding of Black culture, music, art, and social trends, with the ability to authentically connect these to brand voice and audience growth.
- Exceptional copywriting, creative thinking, and project management skills, with a results-driven, “roll-up-your-sleeves” mentality.
Responsibilities
- Lead, mentor, and manage a cross-functional social team (coordinators, strategists, creators, and performers) to deliver best-in-class social storytelling.
- Develop and execute the social media brand strategy with a video-first focus, driving follower growth, reach, and engagement across Instagram, Facebook, TikTok, Twitter, Pinterest, and YouTube.
- Build logistics, strategy, and rollout plans for covering live events, cultural moments, and experiential activations, ensuring cohesive content capture and distribution.
- Oversee social video production workflows — including editing, formatting, and optimizing for each platform — while training and supporting team members to execute at scale.
- Collaborate with sales to translate campaign briefs into impactful branded and paid social activations.
- Establish and track qualitative and quantitative content performance goals, leveraging analytics to drive strategy.
- Identify and optimize monetization opportunities across all platforms (e.g., YouTube Partner Program, Meta In-Stream Ads, branded content, affiliate links, and social commerce).
- Manage the annual content calendar, weaving in tentpole cultural moments, live coverage, and recurring campaigns to ensure brand consistency.
- Enforce copyright, licensing, and fair use compliance in all content.
- Conduct regular best-practice training, audits, and team feedback sessions to foster excellence and innovation.
- Stay ahead of emerging trends, tools, and platform changes to keep Okayplayer at the forefront of digital culture.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
11-50 employees
