Social Media Director, Health Communications

ICF • Washington, DC

3d • $130,687 - $222,169 • Remote

About The Position

This role is contingent upon a contract award. While it is not an immediate opening, we are actively conducting interviews and extending offers in anticipation of the award. At ICF Next, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients and committed to making a positive change in the world. Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo. The Social Media Director will be guiding the strategic direction, creative development, implementation, paid ad budget, and evaluation of social media efforts. You will be responsible for developing and executing social media strategies for health-related organizations and campaigns. This role involves overseeing all social media efforts, managing teams, creating content, engaging with audiences, and analyzing performance to promote public health initiatives, raise awareness, and drive positive health behavior.

Requirements

• Must be able to obtain and maintain a public trust clearance
• U.S. Citizenship required (required by federal government for the position)
• Bachelor’s degree in marketing, communications, public health, or a related field.
• 10+ years of experience in social media management, with at least 3 years in a leadership or director role.
• Strong knowledge of social media platforms and best practices for health-related content.
• Excellent writing, editing, and communication skills, with the ability to translate complex health topics into engaging, accessible content.
• Proven ability to manage social media campaigns from concept to execution and evaluate their effectiveness.
• Data-driven mindset with experience using analytics tools (e.g., Google Analytics, social media insights, Hootsuite, Sprout Social).
• Crisis communication and issue management experience.
• Strong leadership and team management skills, with a collaborative and motivating style.

Nice To Haves

• Experience in health communication, public health campaigns, or health education.
• Experience with HHS and/or CDC programs
• Experience with private and public marketing programs highly preferred.
• Knowledge of health literacy principles and accessibility in digital content.
• Proficiency with graphic design software (e.g., Adobe Creative Suite) or video editing tools.
• Familiarity with paid social media strategies (e.g., Facebook Ads, Instagram Ads) and influencer partnerships.

Responsibilities

• Develop and implement comprehensive social media strategies to promote public health messages, raise awareness on health issues, and drive engagement with target audiences.
• Align social media goals with broader organizational health communication objectives and campaigns.
• Stay up to date with trends in social media, digital marketing, and health communication to inform strategy.
• Collaborate with health experts, writers, designers, and videographers to develop creative content (e.g., infographics, videos, articles, social posts).
• Coordinate with external partners, influencers, and organizations to amplify messages and reach broader audiences.
• Track and analyze social media metrics (e.g., reach, engagement, conversions) to assess the performance of campaigns and overall strategy.
• Develop and execute crisis communication strategies as needed, ensuring that responses are aligned with organizational health priorities and values.

Benefits

• We are an equal opportunity employer.
• Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process.

What This Job Offers

• Job Type: Full-time
• Career Level: Director