Social Media & Digital Marketing Strategist

The Briarcliff Manor•Briarcliff Manor, NY

2d•Hybrid

About The Position

We are a high-end wedding venue in the Hudson Valley looking for a Digital Marketing Strategist with a strong social media background to help lead and elevate our marketing efforts. This is a hands-on, strategy-led role within a small, fast-moving team. While social media is a core focus, this person will also contribute to broader marketing areas including messaging, campaigns, and overall brand direction. We already have content support in place — what we need is someone who can own the strategy, guide execution, and ensure our marketing efforts are actually driving inquiries and bookings.

Requirements

Strong experience in social media strategy (this is a core requirement)
Broader understanding of digital marketing and brand positioning
Ability to think in terms of content, messaging, and conversion
Comfortable working in a small business environment and wearing multiple hats
Hands-on, proactive, and able to take ownership
Strong understanding of Gen Z consumer behavior

Nice To Haves

Experience in hospitality, events, weddings, or lifestyle brands is a strong plus

Responsibilities

Develop and lead social media strategy (Instagram, TikTok, etc.)
Define content direction — what we post, why it matters, and how it performs
Partner with and provide direction to a junior marketing assistant to ensure strong execution
Own both strategy and execution — setting direction while also ensuring it’s carried through
Optimize content for engagement, reach, and conversion
Contribute to overall marketing strategy and campaign planning
Provide input and lead website messaging and brand positioning
Identify opportunities for strategic marketing improvement - SEO, PR, etc.
This role may require content capture at events - some nights & weekends may be required from time to time