Social Media Digital Marketing Specialist

OSF HealthCare • Peoria, IL

3d

About The Position

This role will be primarily focused on social media. The Digital Marketing Specialist implements OSF HealthCare digital media strategy - developing brand awareness, generating inbound traffic and growing digital transactions. This individual will be accountable for digital campaign coordination, email marketing execution, social property management, paid media transactions and digital platform performance.

Requirements

• Bachelor’s Degree in marketing, digital marketing, business, related field
• 3 years of experience in digital media
• Experience planning and creating social media content and use of content management systems, specifically in the web, SEO, social media, content, paid media spaces
• Strong writing skills
• Familiarity with social media management platforms (ex: HootSuite)
• Understanding of marketing automation tools
• Proficient with Microsoft Word, Excel, PowerPoint
• Balance of strategic vision and tactical execution
• Ability to multi-task in a fast-paced, deadline-driven environment
• Savvy communication skills with internal teams, clients and outside partners/vendors
• Reliable, professional, assertive, extremely organized with keen attention to detail
• DMI certification within 9 months of hire into the position

Nice To Haves

• 3 years of experience in healthcare digital media
• Experience using digital analytics and reporting tools

Responsibilities

• Develop brand awareness
• Generate inbound traffic
• Grow digital transactions
• Digital campaign coordination
• Email marketing execution
• Social property management
• Paid media transactions
• Digital platform performance

Benefits

• Comprehensive and market-competitive total rewards package
• Benefits, compensation, recognition and well-being offerings that focus on the whole person and engage with their current stage of life and career.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level