Social Media Coordinator (Part Time)

City of Suffolk•Suffolk, VA

11d•Hybrid

About The Position

Under general supervision, the Social Media Coordinator is responsible for the library's social media tools and resources. The role also assists with creating visually engaging artwork, graphics, and layouts for various digital and print media. This role involves collaborating with team members to conceptualize and execute designs that align with brand guidelines and project objectives. Reports to the Director of Communications and will oversee the portfolio of Suffolk Public Library. This is a part time position with anticipated hours of 20-25 per week with a flexible schedule. 40% telework is available after completion of the six month probationary period. To perform this job successfully, an individual must be able to perform the essential job functions satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the primary job functions herein described. Since every duty associated with this position may not be described herein, employees may be required to perform duties not specifically spelled out in the job description, but which may be reasonably considered to be incidental in the performing of their duties just as though they were actually written out in this job description.

Requirements

Associate's degree in marketing or a related field, and one (1) year of experience in marketing, public information, or public relations ; or any equivalent combination of training and experience that provides the required skills, knowledge and abilities.
Requires a valid driver's license.
Knowledge of use of the English language with proper structure, grammar, spelling, and punctuation.
Knowledge of the principles, methods and techniques of composition.
Knowledge of State public information laws.
Has considerable knowledge of the policies, practices, methods, objectives and goals of the City.
Knowledge of the requirements, policies, and procedures of various media outlets necessary for promotional activities.
Knowledge of the methods and procedures of the advertising industry.
Knowledge of the current literature, trends, and developments in the marketing field.
Skill in written composition.
Ability to use popular computer-driven word processing, spreadsheet, file maintenance programs.
Ability to develop and maintain high visibility and good relations with department personnel, City officials, employees, media representative and community groups.
Ability to conceive, organize and implement programs to promote the City and its programs and activities.
Ability to exercise initiative and independent judgment in a variety of work situations.
Ability to research various topics and compile facts and data accurately.
Is able to make oral presentations before large groups of people.
Ability to establish and maintain working relationships as necessitated by work assignments.
Ability to compare and/or judge the readily observable, functional, structural, or compositional characteristics (whether similar to or divergent from obvious standards) of data, people or things.
Ability of speaking and/or signaling people to convey or exchange information.
Includes receiving assignments and/or directions from supervisors.
Ability to record and deliver information, to explain procedures, to follow oral and written instructions.
Must be able to communicate effectively and efficiently in a variety of technical or professional languages including legal and municipal terminology.
Ability to utilize mathematical formulas; to add and subtract; multiply and divide; utilize decimals and percentages.
Ability to inspect items for proper length, width and shape.
Ability to deal with people beyond giving and receiving instructions.
Must be adaptable to performing under stress and when confronted with (persons acting under stress) (emergency situations).

Nice To Haves

Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Responsibilities

Develops, manages, and maintains the social media strategy and year-round content calendar for all Suffolk Public Library social media platforms.
Proactively curates, creates, and schedules engaging content to support community engagement, programming, outreach, and public awareness initiatives across all social media channels.
Develop creative concepts and design solutions for projects including logos, brochures, advertisements, social media graphics, videos, website layouts, and more.
Collaborate with clients, stakeholders, and team members to understand project requirements and objectives.
Manages and upholds and enforces City-wide strategic branding initiatives across all departments in a collaborative manner.
Use graphic design software and tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create high-quality designs.
Ensure designs are visually appealing, effectively communicate key messages, and adhere to brand guidelines and industry standards.
Manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
Stay updated on design trends, techniques, and best practices to continuously improve skills and deliver innovative designs.
Provide constructive feedback and participate in design reviews to maintain quality standards and drive creative excellence.
Communicate effectively with clients, colleagues, and stakeholders to address feedback, make revisions, and finalize designs.
Support marketing and promotional efforts by creating compelling visual content for various channels and campaigns.
Maintain organized files and documentation of design assets for easy access and future reference.
Maintains filing system to maintain images.
Serves as photographer as needed.
Assist in managing all City’s social media platforms and is responsible for the strategic direction and original content curation.
Provides strategic guidance and oversight for various City department social media outlets.
Answers telephone calls and responds to city Web mail.
Performs other related duties as required.