Social Media Coordinator

Delta Dental Plan of Michigan•Okemos, MI

12d•Hybrid

About The Position

At Delta Dental of Michigan, Ohio, and Indiana we work to improve oral health through benefit plans, advocacy and community support, and we amplify this mission by investing in initiatives that build healthy, smart, vibrant communities. We are one of the largest dental plan administrators in the country, and are part of the Delta Dental Plans Association, which operates two of the largest dental networks in the nation. At Delta Dental, we celebrate our All In culture. It’s a mindset, feeling and attitude we wrap around all that we do – from taking charge of our careers, to helping colleagues and lending a hand in the community. Why Apply: Our ideal candidate is a strong communicator and a curious, proactive person who seeks challenges, pushes boundaries, and embraces learning and growth. Social media is one of the most important ways we connect with our audiences, and we’re seeking a creative voice to coordinate this effort. If you’re excited by the opportunity to communicate in lively, engaging ways for our mission-driven organization, we want you on our team. This is a hybrid position to work in-person a portion of your time at our Okemos or Farmington Hills office. Job Summary: Creates and coordinates content for corporate social media, supporting strategic goals and objectives.

Requirements

Position requires a bachelor’s degree in journalism, public relations, communications, marketing or related field and one year of experience creating corporate social media content and managing relevant platforms.
Will accept a suitable combination of education and experience.
Position requires strong knowledge of social media platforms and a creative mindset with an interest in storytelling, familiarity with content creation tools such as Canva, Adobe Creative Suite, etc., and excellent communication and analytical skills.
Position also requires schedule and travel flexibility.

Responsibilities

Creates, edits and publishes engaging multimedia content tailored for each social media platform.
Collaborates with internal teams, including marketing, design, video, corporate citizenship, sales, and human resources to source content and ensure consistent messaging and voice across channels.
Develops and manages content calendars.
Establishes relationships/networks of industry professionals or influencers.
Monitors conversations, responds to inquiries and maintains a positive brand presence.
Tracks and analyzes content, and reports on key performance metrics to measure engagement, reach and growth.
Coordinates social media advertising purchases.
Monitors social media trends, brainstorms and tests new content ideas that align with trends and department goals.
Assists with special projects as needed.
Perform other related assigned duties as necessary to complete the Primary Job Responsibilities as described above.