Social Media Coordinator

Art and Wellness Enterprises•Bentonville, AR

20h

About The Position

As a valued member of the Brand, Marketing and Communications division, the Social Media Coordinator is a creative and detail-oriented individual who will support the execution of our social media strategy and enhance our brand presence across digital platforms for Crystal Bridges and the Momentary. This role bridges the gap between coordination and management, offering an opportunity to contribute strategically while remaining hands-on with content, planning, execution, and community engagement—ensuring that social media content supports institutional goals, enhances community experience, and reflects the museum’s brand, voice, and mission. This role is pivotal in driving attendance, promoting exhibitions, programs, and offerings, while also building excitement and engagement through the development and deployment of creative organic social media content. The Social Media Coordinator will report directly to the Head of Social Media & Direct Marketing and collaborate closely with cross-functional teams to ensure social media best practices, consistent messaging and brand alignment.

Requirements

Associate or bachelor’s degree from an accredited institution of higher education.
Minimum of 4 years of relevant experience, or an equivalent combination of education and hands-on work in social media or digital communications.
Proven ability to use visual storytelling and social listening to create unique and engaging content.
Digital savvy professional, open to learning a variety of platforms and applications.
Basic photo editing, video editing, and graphic creation skills.
Basic knowledge and experience with managing multimedia files and understanding of file specifications (aspect ratio, resolutions, and file formats)
Highest ethics as they relate to all aspects of institutional practices.
Professional integrity and ability to handle sensitive issues with discretion.
Methodical project management and execution skills.
Ability to interact respectfully, collegially, and professionally.
Ability and willingness to work weekends and evenings, as required.
Flexible and adaptable to a fast-paced changing environment and shifting priorities.
Belief in cultural institutions as a cause for social good.

Responsibilities

Assist in planning and executing social media campaigns that align with institutional objectives and support KPIs
Create, schedule, and publish engaging content across platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, X).
Collaborate with creative and digital teams to request and refine visual assets (graphics, video, etc.).
Support the development and maintenance of the editorial calendar in coordination with the Head of Social Media & Direct Marketing.
Monitor social media channels for trends, engagement opportunities, brand mentions, and reputational risks.
Respond to comments and messages, fostering community engagement, and escalating issues when necessary.
Track and analyze performance metrics, preparing regular reports with actionable insights for internal stakeholders.
Coordinate with internal teams (e.g., curatorial, content, marketing, and programs) to identify storytelling opportunities and ensure content accuracy.
Support influencer and ambassador campaigns by maintaining contact lists, coordinating logistics, and tracking deliverables.
Apply brand voice and tone consistently across platforms; assist in maintaining social media style guides.
Stay informed on platform updates, emerging tools, and best practices in social media communication.
Monitor online reviews and sentiment across platforms like Google, Yelp, and Tripadvisor; escalate issues and suggest responses.
Support real-time social media coverage of live events, exhibitions, and performances by capturing content, posting updates, and engaging with audiences.
Monitor social channels for potential issues and escalate concerns to the Marketing Strategy & Activation Director.
Assist in implementing approved responses during crises or sensitive situations.
Actively monitor comments, messages, and mentions across platforms.
Respond to inquiries and feedback in a timely, professional manner, and flag recurring themes or concerns.
Assist in executing social media initiatives that support institutional programs and community partnerships.
Help coordinate content and messaging with internal teams such as Learning & Engagement.
Help identify and vet potential influencers or content partners.
Support outreach, coordination, and tracking of deliverables for influencer campaigns in collaboration with the team leadership
Contribute to the creation of multimedia content, including short-form video, photography, and graphics.
Collaborate with design and editorial teams to ensure content aligns with brand voice and visual identity.
Ensure social media content meets accessibility standards, including the use of alt text, captions, and inclusive language.
Stay informed on best practices for accessible digital communication.
Stay informed on evolving social media trends and tools.
Participate in training opportunities and share relevant insights with peers and team members when appropriate.
On occasion, collaborate with the team to help plan and execute virtual events on social platforms, including setting up live streams, moderating chats, and posting during events.
Contribute to the management of additional brand-connected social media properties, such as Send it South, by creating and scheduling content, monitoring engagement, and reporting performance.
Maintain awareness of budget considerations for social media activities.
Assist with tracking expenses and gathering information for reporting and planning purposes.