Social Media Coordinator

CICONIX, LLC•Silver Spring, MD

3d•Onsite

About The Position

CICONIX is seeking a Social Media Coordinator to support the National Museum of Health and Medicine (NMHM) in Silver Spring, MD. Manage the NMHM’s social media accounts and assures that all museum social media activities comply with museum and government regulations, policies and guidance concerning the promulgation of internet-based capabilities. Responsible for conceiving, creating and executing high impact social media campaigns across a variety of efforts. Develops and implements the NMHM digital and social media strategy that informs and educates both internal and external audiences about NMHM, its mission, activities and people, and its value to the DoD and the Nation. Produces and distributes content through social media platforms and NMHM’s website. Responsibility also includes the coordination, planning and development of NMHM-related content among digital and social media contributors across the Department of Defense and other federal agencies. Applies an in-depth knowledge of all aspects of public affairs, including internal and external information, social media, strategic planning and community relations. Formulates strategies to ensure that NMHM takes the best advantage of social media and its digital platforms through creative digitally storytelling, which currently include Buffer, Facebook, Twitter/X, Instagram, Flickr, and Google Business. Responsible for daily maintenance of official social media platforms to include scheduled and unscheduled posting on Facebook, Twitter, Instagram, etc. and keeps senior leadership informed of latest social media trends and technologies. Ensures museum messages are represented in appropriate forms for maximum reach to include posting of articles, photos, infographics, videos, shares, etc. throughout various social media sites. Produces monthly reports on insights gained from social media to track growth and distribution of communication themes and messages. Social media coordinator will utilize Buffer as an online social media scheduling and analytics platform to publish and compile analytics across NMHM’s social media channels. Must maintain subscription for annual service for up to 5 channels. The subscription should include the capability of scheduling content on X/Twitter, Facebook, Google, and Instagram, etc. Maints an editorial calendar of NMHM’s social media engagements. Prepares content for review through established internal processes. Monitors NMHM social media channels for comments and responds per approved internal processes in compliance with DoD guidance. Attends NMHM special events, public programs, and special tours as available, and prepares real- time content to publish via approval social media channels. Broadly monitors social media through diverse means to maintain situational awareness for NMHM leadership on relevant issues; communicates findings to Public Program Manager as needed. Evaluates and recommends new social media on which to engage. Offers subject matter expertise in areas of social media management and related areas to diverse groups within the museum, including staff and volunteers. Measures social engagements across all channels using analytics and social listening tools and evaluates audience insight and research to inform strategies. Prepares monthly reports on social media interactions, using industry guidance and best practices in the areas of social media engagement. Reviews new social media platforms and monitors trends to keep NMHM on the forefront of developments in social media. Provides vital (breaking news) communications for the NMHM using social media and website in a timely manner. Conducts real-time social media engagements during events and ceremonies at NMHM. Plans and responds via website and social media concerning weather emergencies, crisis communication incidents, and other high-profile activities and events. Plans, coordinates, and executes joint efforts, programs and events involving NMHM personnel, and other groups who have events at NMHM or at offsite locations. Provides subject matter expertise to all areas of museum mission, when requested. Attends regular meetings, or attends other meetings as needed or directed.

Requirements

High School Diploma
Three (3) - Five (5) years of experience
U.S. Citizenship and a successful background investigation are required.
Ability to obtain and maintain a government security clearance.
Willingness to comply with the government vaccination requirements.

Responsibilities

Manage the NMHM’s social media accounts
Conceiving, creating and executing high impact social media campaigns across a variety of efforts.
Develops and implements the NMHM digital and social media strategy
Produces and distributes content through social media platforms and NMHM’s website.
Coordination, planning and development of NMHM-related content among digital and social media contributors across the Department of Defense and other federal agencies.
Formulates strategies to ensure that NMHM takes the best advantage of social media and its digital platforms through creative digitally storytelling
Daily maintenance of official social media platforms
Keeps senior leadership informed of latest social media trends and technologies
Produces monthly reports on insights gained from social media to track growth and distribution of communication themes and messages.
Utilize Buffer as an online social media scheduling and analytics platform to publish and compile analytics across NMHM’s social media channels.
Maintains an editorial calendar of NMHM’s social media engagements.
Prepares content for review through established internal processes.
Monitors NMHM social media channels for comments and responds per approved internal processes in compliance with DoD guidance.
Attends NMHM special events, public programs, and special tours as available, and prepares real- time content to publish via approval social media channels.
Monitors social media through diverse means to maintain situational awareness for NMHM leadership on relevant issues
Evaluates and recommends new social media on which to engage.
Offers subject matter expertise in areas of social media management and related areas to diverse groups within the museum, including staff and volunteers.
Measures social engagements across all channels using analytics and social listening tools and evaluates audience insight and research to inform strategies.
Prepares monthly reports on social media interactions, using industry guidance and best practices in the areas of social media engagement.
Reviews new social media platforms and monitors trends to keep NMHM on the forefront of developments in social media.
Provides vital (breaking news) communications for the NMHM using social media and website in a timely manner.
Conducts real-time social media engagements during events and ceremonies at NMHM.
Plans and responds via website and social media concerning weather emergencies, crisis communication incidents, and other high-profile activities and events.
Plans, coordinates, and executes joint efforts, programs and events involving NMHM personnel, and other groups who have events at NMHM or at offsite locations.
Provides subject matter expertise to all areas of museum mission, when requested.
Attends regular meetings, or attends other meetings as needed or directed.