Social Media Coordinator

Virginia Tech•Blacksburg, VA

13d•Onsite

About The Position

The social media coordinator is a member of the Marketing and Brand team in Marketing and Communications, a division committed to advancing Virginia Tech through mission-driven, audience-focused, measurement-proven practices. Positioned in the Advancement division alongside fundraising, engagement, advancement services, and operations professionals, Marketing and Communications is led by a senior associate vice president reporting into both the senior associate vice president for advancement and the university president. The division works across the university to grow and protect Virginia Tech's brand reputation and support university, advancement, college, and unit priorities. The social media coordinator plays a key role to build and support Virginia Tech’s online reputation and to help advance the university’s strategic goals, priorities, and messages. The social media coordinator will bring innovative, enterprising ideas to the social media team and will stay current with emerging technologies, platforms, and social media best practices. The social media coordinator must demonstrate good professional judgment, follow university brand guidelines, and adhere to university policies and procedures. The social media coordinator is a member of the social media team within Marketing and Brand and reports to the associate director of social media. This person will work collaboratively with members of the editorial team, including marketing, media relations, visual content creators, unit-based communications directors, and the creative team. Guided by the university’s social media strategy, the social media coordinator will primarily collaborate with many campus partners to create, execute, and monitor social media campaigns. The coordinator will also engage in a variety of community management activities, as directed by the associate director of social media, which includes managing editorial-focused social media accounts and monitoring other social media platforms on behalf of Virginia Tech. The social media coordinator must maintain a level of confidentiality with sensitive situations. The coordinator must be able to work nights, weekends, and hours outside of the traditional workday especially in times of heightened activity such as snow days, large events, and unexpected crises. The social media coordinator will perform this work in a manner that is accessible, inclusive, and welcoming to diverse audiences. They will effectively utilize photos, videos, and other multimedia content across social media platforms; monitor, implement, and evaluate emerging social media trends and best practices; and develop and promote ideas that reflect and support inclusive engagement. Other duties are to be performed as assigned.

Requirements

Demonstrated experience producing content (graphics, written, video, photos) for social media and/or other digital platforms
Demonstrated experience analyzing social media analytics and creating reports to inform social media strategy
Demonstrated experience planning, executing, and monitoring communications campaigns
Demonstrated understanding of audience-platform relationships and how that can affect messaging and best practices

Nice To Haves

Bachelor’s degree in communications, public relations, journalism, marketing, or another related field
Marketing experience
Crisis/issues communications experience
Prior experience in higher education social media management with demonstrated achievements and progressive responsibilities
Familiarity with Adobe Creative Suite, or similar tools
Familiarity with Canva
Experience using social media management tools and apps
Familiarity with website content management systems

Responsibilities

Create, execute, and monitor social media campaigns.
Engage in community management activities.
Manage editorial-focused social media accounts.
Monitor other social media platforms on behalf of Virginia Tech.
Maintain a level of confidentiality with sensitive situations.
Perform work in a manner that is accessible, inclusive, and welcoming to diverse audiences.
Effectively utilize photos, videos, and other multimedia content across social media platforms.
Monitor, implement, and evaluate emerging social media trends and best practices.
Develop and promote ideas that reflect and support inclusive engagement.
Perform other duties as assigned.