Social Media Coordinator

PetSafe Brands

7d

About The Position

The Social Media Coordinator plays a key role in driving engagement and storytelling across the PetSafe, Kurgo, and SportDOG brands. This role supports day-to-day content creation, social calendar management, community engagement, and influencer coordination. The ideal candidate is creative, organized, and fluent in social trends—comfortable producing social-first content, writing compelling copy, and juggling multiple brand priorities. They thrive in a collaborative environment, bring a strong attention to detail, and understand how great content fuels awareness, engagement, and conversion.

Requirements

• Content Creation: Ability to shoot and edit short-form video and photo content for Instagram, TikTok, Facebook, and emerging platforms.
• Social Media Fluency: Strong knowledge of platform best practices, algorithm shifts, trend cycles, and creative formats.
• Copywriting: Clear, concise writer who can adapt tone and voice across three distinct brands.
• Organization & Project Management: Ability to manage multiple priorities, deadlines, and content workflows.
• Collaboration: Comfortable working cross-functionally and taking feedback from multiple stakeholders.
• Tool Proficiency: Experience with social scheduling platforms (Sprout Social or similar) preferred.
• Passion for Pets: Genuine enthusiasm for the pet category and the role social plays in connecting brands with pet owners.
• Requires bachelor’s degree in marketing, Communications, Business, or a related field.
• Social Media Expertise: 1+ years in social media management and content creation, with proven success in driving engagement and growth.

Responsibilities

• Content Creation & Social Execution: Create, curate, and manage social-first content (copy, photo, short-form video, UGC curation, etc.) across PetSafe, Kurgo, and SportDOG.
• Support the execution of integrated content calendars aligned to brand priorities, product launches, seasonal moments, and key campaign themes.
• Assist in daily posting, scheduling, and community engagement—responding to comments, escalating customer issues, and ensuring brand-appropriate interactions.
• Capture and edit social content independently, producing timely, trend-relevant videos and assets optimized for each platform.
• Influencer & Creator Coordination: Assist in discovering, vetting, and engaging influencers and creators across all three brands.
• Help manage relationship logistics, content tracking, and execution of influencer deliverables.
• Coordinate product seeding efforts and maintain up-to-date tracking for outreach, gifting, and performance.
• Cross-Functional Collaboration: Work closely with brand managers, creative teams, digital marketing, customer care, and customer insights to ensure strong alignment and consistent execution.
• Integrate social listening insights, trend signals, and content performance data into content planning recommendations.
• Support paid boosting and asset delivery for digital media needs in partnership with the broader marketing team.
• Analytics & Reporting: Track performance and engagement metrics across platforms; support weekly/monthly reporting.
• Identify content, trends, and formats that move the needle on KPIs like awareness, traffic, engagement, and follower growth.
• Agency & Partner Support: Coordinate with external agencies, freelancers, and partners to support content development, scheduling, or strategy needs.
• Assist in managing content pipelines with third-party collaborators and partners.

Benefits

• We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow!
• We offer a competitive benefits package including medical, dental, vision, and 401K match.
• In addition we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1-10 employees