Social Media Coordinator

Makeready LLC•Dallas, TX

10d

About The Position

We are searching for curious self-starters with a genuine interest in people. These hard-working individuals have always had a natural bend toward hospitality, no matter where they worked, because they’ve always seen themselves as part of something bigger. The Social Media Coordinator plays a key role in supporting and executing social media strategies across select hotels, restaurants, and bars within the Makeready portfolio. Reporting to the Social Media Manager, this shared services role collaborates closely with field marketing teams, property leaders, and external partners to authentically bring each brand’s story to life online. Responsibilities include content creation, scheduling, engagement, and community management—ensuring our digital presence reflects our guiding principles, drives meaningful awareness, and fosters genuine connection across all platforms.

Responsibilities

Support the Social Media Manager in executing social media strategies for assigned hotels, restaurants, and bars within the Makeready portfolio.
Assist in the development of monthly social media content calendars, working closely with property teams to source photography, video, and brand moments.
Draft social post copy, ensuring voice and tone are aligned with each property’s brand identity.
Schedule and publish content across platforms (Instagram, Facebook, TikTok, etc.) using planning and scheduling tools.
Engage with online communities by monitoring comments, messages, tags, and mentions, responding in a timely and brand-appropriate manner.
Identify and elevate content trends, local events, and opportunities that can enhance social performance and relevance.
Maintain brand consistency across all social assets and posts, including ensuring proper tagging and hashtags.
Monitor and report on post-performance and engagement analytics, providing insights to help guide future content.
Assist with influencer and content creator communications as directed by the Social Media Manager or Field Marketing Manager.
Help maintain photo and video libraries, content trackers, and asset organization.
Stay up to date with social media trends, platform updates, and emerging technologies.
Collaborate cross-functionally with marketing, PR, and field teams on integrated campaign needs.