Social Media Coordinator
About The Position
PRINCIPAL DUTIES AND RESPONSIBILITIES: ● Assist in managing Montclair State University’s primary social media channels, maintaining a consistent voice and visual identity. ● Support the creation, scheduling, and publishing of multimedia content (written, visual, video) for various platforms. ● Monitor and respond to social media conversations, escalating concerns as appropriate. ● Contribute to social media listening and monitoring efforts to identify University mentions and trends. ● Track and report on social media performance metrics and insights. ● Research social media best practices and emerging trends in higher education and beyond. ● Coordinate with other University content creators and social media users to support consistent messaging. ● Provide support during campus emergencies or crises by helping share official information via social media. ● Help provide oversight for student Content Creators. ● Perform other duties as assigned. ● Management retains the right to add or change job duties at any time.
Requirements
- Bachelor’s degree from an accredited college or university in communications, marketing, journalism, public relations, or a related field.
- One year of relevant professional experience producing and managing social media for an organization.
- Competence in producing and managing content on major social media platforms, including Instagram, TikTok, Facebook, X (Twitter), LinkedIn, and YouTube.
- Understanding of how to tailor content for different social media platforms.
- Detail-oriented with good time management and organizational skills.
- Willingness to learn from feedback and work collaboratively.
- Strong writing and editing skills.
- Ability to create and edit basic visual content (e.g., using Canva or a similar platform).
- Ability to create short-form vertical videos. (e.g., shooting and editing on a mobile phone or similar device)
Nice To Haves
- Experience applying Search Engine Optimization (SEO) techniques to generate visibility for owned content
- Experience analyzing social media metrics and applying the insights to improve performance.
- Experience working in a college or university communications environment.
- Familiarity with accessibility guidelines for digital content.
- Experience with social media scheduling or analytics tools.
Responsibilities
- Assist in managing Montclair State University’s primary social media channels, maintaining a consistent voice and visual identity.
- Support the creation, scheduling, and publishing of multimedia content (written, visual, video) for various platforms.
- Monitor and respond to social media conversations, escalating concerns as appropriate.
- Contribute to social media listening and monitoring efforts to identify University mentions and trends.
- Track and report on social media performance metrics and insights.
- Research social media best practices and emerging trends in higher education and beyond.
- Coordinate with other University content creators and social media users to support consistent messaging.
- Provide support during campus emergencies or crises by helping share official information via social media.
- Help provide oversight for student Content Creators.
- Perform other duties as assigned.
Benefits
- The position may also be eligible for comprehensive benefits, including health insurance, retirement plans, and tuition assistance.
- For further details, please visit: https://www.montclair.edu/human-resources/benefits/
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
5,001-10,000 employees
