Social Media Coordinator

Margaritaville at Sea • Orlando, FL

11d • Onsite

About The Position

The Social Media Coordinator plays a key role in supporting the execution of digital marketing strategies across all social platforms. This position is responsible for creating engaging content, managing day-to-day social media activities, and analyzing performance to drive brand awareness, audience growth, and overall engagement. Working closely with the Marketing team, the Social Media Coordinator will assist in planning and implementing campaigns, maintaining brand voice and consistency, and identifying trends and opportunities to maximize reach and impact.

Requirements

• Bachelor’s degree in Marketing, Communications, Hospitality, Business, or a related field (or currently pursuing)
• Strong interest in social media marketing, travel, and lifestyle branding
• Ability to work in a fast-paced, collaborative environment
• Previous experience in social media, digital marketing, communications, or a related field (internship, part-time role, or academic projects preferred)
• Experience creating and managing content across platforms such as Instagram, Facebook, TikTok, LinkedIn, or similar
• Strong understanding of social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and X, with knowledge of best practices for each
• Proficiency in content creation, including basic photo and video editing using tools such as Canva, Adobe Creative Suite, or similar platforms
• Knowledge of social media analytics and reporting tools, with the ability to interpret data and apply insights to improve performance
• Excellent written and verbal communication skills, with the ability to adapt tone and messaging to align with brand voice
• Creative thinking with a strong eye for visual storytelling and audience engagement
• Strong organizational and time management skills, with the ability to manage multiple projects and deadlines in a fast-paced environment
• Ability to collaborate cross-functionally with marketing, retail, and onboard operational teams
• Customer-focused mindset with an understanding of guest experience within the travel and hospitality industry
• Awareness of emerging social media trends, digital marketing strategies, and influencer marketing practices

Nice To Haves

• Exposure to content planning, scheduling tools (e.g., Hootsuite, Sprout, Later), or social media analytics platforms is a plus
• Experience in hospitality, travel, lifestyle, or retail-related industries is preferred but not required
• Demonstrated ability to support marketing campaigns, promotions, or brand initiatives

Responsibilities

• Develop, schedule, and publish engaging social media content that highlights Margaritaville at Sea’s onboard experiences, retail offerings, destinations, and lifestyle brand.
• Ensure all content reflects the brand voice and resonates with target audiences across platforms.
• Manage daily social media activity across platforms such as Instagram, Facebook, TikTok, and X by scheduling posts, maintaining a consistent content calendar, and ensuring alignment with marketing campaigns and brand voice.
• Assist in executing social media campaigns, promotions, and partnerships that drive awareness and onboard revenue, including highlighting retail promotions, special events, and limited-time offers.
• Track and analyze social media performance metrics, providing insights and recommendations to improve engagement, optimize content, and support marketing and revenue goals.
• Work closely with onboard teams such as retail, entertainment, and food & beverage to ensure social media content aligns with current offerings and supports revenue-generating initiatives.
• Stay up to date on social media trends, platform updates, and emerging content styles to keep Margaritaville at Sea relevant, competitive, and engaging within the travel and hospitality space.
• Perform other duties as assigned.

Benefits

• Cost-effective medical, dental and vision plans
• Employee Assistance Program and other mental health resources
• Company paid term life insurance and disability coverage
• 401(k) plan that includes a company match
• Holidays – All full-time and part-time with benefits employees receive days off for 10 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
• Vacation Time – All full-time employees at the below the Director level start with 15 days/year; Director and above level have Discretionary Time Off, which for Directors is generally 15 days and for VPs and above 21 days. Part-time with benefits employees receive time off based on the number of hours they work.
• Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level