Social Media Coordinator (48586)

THE ASSOCIATION FOR FRONTOTEMPORAL DEGENERATION•Upper Merion Township, PA

19d•Hybrid

About The Position

Are you looking to make a difference in the world? Looking to take the next step in your career with an impactful organization helping people? Join AFTD, the leading organization dedicated to ending the most common dementia under 60, known as FTD. We help families affected today, and drive research to bring hope for the future. Our work to bring about a world without FTD is only missing your passion and your expertise. AFTD is growing rapidly, with a greater ability to offer help for those affected than ever before. Join us today to make a difference for families affected by FTD, across the United States and beyond. Job Purpose The Social Media Coordinator works collaboratively with AFTD staff and volunteers to advance the organization’s mission through AFTD’s social media platforms. Responsible for driving effective engagement and ensuring responsiveness to the people we reach and serve, they will create, edit, and proof a wide range of digital content, proactively tailoring AFTD’s social and email digital offerings to social listening, analytics, and community questions and feedback. Job Summary The Social Media Coordinator will work closely with the Social Media Manager to make recommendations for AFTD’s social media and digital engagement strategies. They will continue to position AFTD as a leader driving work to address FTD, create opportunities for brand engagement, grow our online audiences, and build new partnerships. They will create content and ensure best practices for AFTD social and digital platforms. This work will draw from targeted engagement with various audiences (people with FTD, care partners and families, donors, volunteers, healthcare professionals, researchers, people who do not yet have an FTD diagnosis, targeted under-reached demographics, and more).

Requirements

Bachelor's degree, with a preference for a focus on communications, marketing, or digital media. A high school diploma plus equivalent experience will also be considered
2 to 5 years of demonstrated experience in social media and online communication, including at least two years of this work in a nonprofit setting preferred.
Excellent writing, proofreading, and editing skills
Strong interpersonal skills, plus a demonstrated ability to collaborate on multiple concurrent projects with a range of staff, volunteers, and other stakeholders
Demonstrated ability to launch an organization’s presence on new platforms.
Demonstrated ability to build trust and engagement with a community through social.
Proficiency in web communications and MS Office Suite
Strong social media writing skills
Demonstrated knowledge of customer service tactics
Strong verbal communication skills
Excellent organizational and time management skills
A professional, flexible team player who is willing to take on new challenges
A social media portfolio demonstrating experience in creating, managing, and analyzing social media content is required. Applicants will not be considered without providing a portfolio link or examples of professional work.

Nice To Haves

Design savvy and experience with design and photo-editing software a plus
Experience with or ability to learn social content management platforms (e.g., Sprout Social), and familiarity with a wide array of social platforms, traditional and emergent.
WordPress, MailChimp, Salesforce skills a plus.
Proficiency in posting on Facebook, LinkedIn, Instagram, Twitter, YouTube, and TikTok is required.
Graphics creation in Canva or Adobe Photoshop
Video editing in Canva or Adobe Premiere

Responsibilities

Drive AFTD’s Social Media and Digital Presence: Pursue social media and digital strategies to effectively reach target audiences on Facebook, Instagram, LinkedIn, X, YouTube, Bluesky and TikTok, with engaging, visually impactful, shareable content to spread awareness of both FTD and AFTD.
Monitor and respond to messages and comments with empathy and accuracy in AFTD’s ‘Trusted Friend’ voice.
Use social listening to monitor our platforms for proactive engagement opportunities and create reports that provide clearly defined recommendations.
Help develop and execute a strategy of outreach into un-engaged or under-engaged areas, in part by building key partnerships with influencers/ambassadors of these areas.
Stay versed in the latest social media best practices to help increase and stay engaged with our online audiences.
Assist in our overall digital presence, creating and repurpose content to share via website, blog, email and SMS utilizing various tools, and through our website via WordPress.
Content Generation: Produce event, fundraising, volunteer, and program-specific communications via AFTD’s digital platforms.
Create short videos, reels, and graphics using tools that include Canva, Capcut, or Adobe.
Develop partnerships with social media influencers and other AFTD volunteers who can help to elevate AFTD brand recognition and awareness.
Proactively maintain timely content development for social and designated projects.
Proactively assist in the management of AFTD’s social media advertising budget: With the guidance of the Digital Marketing Manager and Social Media Manager, effectively use paid content, demonstrating ROI in terms of engagement and targeted audience growth.
Use learning from analytics to drive future content choices and produce and share monthly reports outlining social media metrics.
Track key metrics and prepare drafts of monthly and quarterly reports for review by the Social Media Manager. Including preparing reports for all social media campaigns throughout the year.
Maintain a calendar of conferences and speaking opportunities for AFTD staff; support research, documentation, and logistics for proposals or media relation activities.
Proactively contribute relevant content to AFTD’s photo library.
Travel for organizational meetings and events as needed.
Provide occasional support to the Graphic Designer & Content Manager by assisting with graphics, video assets, or other visual content needs as requested.

Benefits

AFTD offers a competitive salary and is committed to providing a comprehensive benefits package to meet the needs of our employees and their families, including:
Medical, Dental and Vision insurance for eligible employees regularly working 30 hours or more per week – presently AFTD covers 100% of employee individual medical coverage
Employer paid Basic Life Insurance/AD&D
Employer paid short-term and long-term disability insurance
Identity Protection
Voluntary Term Life/AD&D
Hospital Indemnity, Accident, and Critical Illness insurance
Pet discount program
Employee Assistance Program
SIMPLE IRA with company match
Generous paid vacation and sick time
14 paid holidays
4 weeks paid parental leave
A company culture that encourages work/life balance
Ongoing team building opportunities, including staff retreats and days of service
Ongoing professional development training and opportunities
Hybrid working environment, with the opportunity to work remotely up to 3 days per week
Business casual dress code