Social Media Coordinator

Forma Brands LLCLos Angeles, CA

About The Position

The Social Media Coordinator will be the day-to-day engine behind the company's social presence, supporting execution across platforms. This role involves scheduling, content coordination, community engagement, and reporting, ensuring all content is on-brand and on-time. The coordinator will collaborate closely with marketing, creative, and customer-facing teams to bring the social strategy to life.

Requirements

  • 1-2 years of social media, marketing, or related experience. Beauty industry a plus.
  • Passion for social media and content creation with an interest in the beauty space.
  • Experience supporting the coordination of social media content.
  • Strong organizational skills with ability to multi-task and meet deadlines.
  • Comfortable creating and being in content on short notice.
  • Detail-oriented with strong written communication skills.
  • Demonstrated ability to work in a fast-paced environment with a passion for beauty and social trends.
  • Proficient with Microsoft Office and familiarity with social media publishing platforms (Dash, CreatorIQ, etc.).
  • Ability to work across many departments.

Nice To Haves

  • Genuinely interested in beauty, skincare, and culture: social-savvy and eager to learn trends.
  • Creative and curious: you enjoy helping craft scroll-stopping content.
  • Community-minded: you enjoy engaging with an audience and sparking conversations.
  • Collaborative: a reliable partner to marketing, creative, and customer care teams.
  • Eager to grow: excited by evolving platforms, trends, tools, and tech.

Responsibilities

  • Support execution of social media strategy across platforms (Instagram, TikTok, YouTube, etc.) for ongoing content and campaign launches, aligned with marketing objectives and retailer initiatives.
  • Maintain and update the content calendar: scheduling, tagging, and organizing content decks for new launches and on-going core amplification.
  • Publish and post content based on the approved social media calendar.
  • Support the Social Media Manager in boosting approved content.
  • Coordinate content: visuals, captions, video, UGC, working with creators and internal teams.
  • Assist with community management: respond to comments, DMs, and mentions in our brand voice; monitor real-time conversations and audience engagement.
  • Monitor trends and cultural moments to flag relevant opportunities, surfacing ideas for content the team can act on.
  • Assist the Social Media Manager in ad-hoc photoshoots.
  • Support influencer, ambassador, and creator partnerships to help expand reach and authenticity.
  • Pull and organize performance data to support reporting and content decisions.
  • Assist with building strategy recaps and performance reports.
  • Support the team in creator list procurement and research.
  • Own Box file and asset organization, maintaining best-in-class practices, file naming, etc., ensuring folders and links are always up to date.
  • Maintain the in-office PR closet, both in stocking, placing orders to support, and consistent organization.
  • Work cross-functionally to help keep tone and messaging consistent across teams.
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