Social Media Coordinator

EY • Montreal, QC

8d • CA$60,000 - CA$90,000 • Hybrid

About The Position

We’re seeking a highly motivated, data-driven marketing professional to join EY Canada’s Social Media team. The role plays a critical part in shaping and executing our firm’s social media presence with accountability across both organic and paid channels. Reporting to and working alongside our Assistant Director, Social Media, and cross-functional stakeholders across Brand, Marketing and Communications (BMC), the candidate will support the end-to-end execution of integrated campaigns, ensuring content and channel strategies align with business objectives. The candidate will assist in representing the voice of our firm on social media, monitoring conversations, creating and posting content, and managing the daily operations of various social platforms. The role is focused on engaging, building and proactively managing authentic conversations through organic and paid social media channels to achieve our KPIs. As a best-in-class employer, EY is relentlessly committed to bringing our purpose to life for our people, our clients and the communities we live in. We have a meaningful brand story to tell, and innovative services and solutions to showcase. If you’re the right person to help us build our social media strategy, turning businesses into clients and clients into advocates - we want to hear from you.

Requirements

• Understanding of social media best practices and platforms
• Strategic and growth mindset focused on initiating new social ideas to elevate the EY brand
• Ability to manage multiple campaigns in a fast-paced, high-volume environment
• Eagerness to learn and adopt leading technologies to enhance social media capabilities, drive efficiencies and strengthen engagement external stakeholders
• Collaboration with internal teams and stakeholders to deliver best-in-class campaigns and content
• Positive, can-do attitude with a willingness to test, accept and learn from pilots
• Strong analytical skills, understanding of social KPIs, measurement and attribution models for social
• An understanding of how social media fits into a larger marketing and firm ecosystem
• Organized and articulate, with impeccable attention to detail and a hunger to contribute
• 2+ years of experience planning, executing, and optimizing high-quality social media campaigns across organic and paid channels
• Experience supporting organic and paid media on LinkedIn, Instagram/Meta and experience with Hootsuite and Asana is valued
• Excellent knowledge of social platform capabilities and best practices
• Experience working in a fast-paced, complex, yet dynamic work environment and able to multitask on a variety of different projects with strong project management skills
• This role involves interaction with clients operating nationally and globally where fluency in English is required.

Nice To Haves

• Bilingualism in French and English is considered an asset.

Responsibilities

• Manage the workflow and publishing of social content to the platform – planning and maintaining an editorial calendar, and aligning cross-functionally across the EY ecosystem
• Engage in baseline community management, such as daily social communication, social listening, and monitoring
• Enhance and grow our employee advocacy social strategy and tool use
• Support social media campaigns across organic and paid channels, ensuring alignment with business objectives and KPIs while maintaining EY brand standards and voice
• Assist with management of campaign performance, including tracking, reporting and optimization, and provide actionable recommendations based on data insights
• Work collaboratively with team members on competing priorities in a fast-paced, high-volume environment, bridging between sales and marketing to embolden our combined efforts
• Ensuring high-quality social voice for all EY content, including adhering to style guidelines, and enabling a consistent brand voice
• Learn social media reporting best practices: testing, analyzing, and making strategic recommendations based on community, brand, and lead generation KPIs vs. vanity metrics

Benefits

• competitive compensation package
• discretionary bonus program
• comprehensive medical, prescription drug and dental coverage plan
• defined contribution pension plan
• great vacation policy
• firm paid days that allow you to enjoy longer long weekends throughout the year
• statutory holidays
• paid personal days (based on province of residence)
• range of exciting programs and benefits designed to support your physical, financial and social well-being
• Support and coaching from some of the most engaging colleagues in the industry
• Learning opportunities to develop new skills and progress your career
• The freedom and flexibility to handle your role in a way that’s right for you

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed