Social Media Coordinator

Bask & Lather•City of Yonkers, NY

154d•$60,000 - $70,000•Onsite

About The Position

Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured-hair care brands in the U.S., loved for our authentic story, transformative results, and community-first approach. It’s an exciting time to join our team as we grow and build a culture rooted in creativity, collaboration, and care. Together, we’re shaping the next chapter of a brand powered by community and led by purpose to help people everywhere love their hair, love their journey, and love themselves.

Requirements

Fully on-site position. Remote work not available.
Passionate and excited to be a part of the brand and the beauty space.
1+ years of experience as a marketing coordinator, social media specialist, or in a similar role.
Proven ability to create compelling SEO content in various formats, including text, image, and video.
Strong understanding of trends across multiple social media platforms, including TikTok and Pinterest.
Excellent communication skills, coupled with effective time management and a strong work ethic.
High level attention to detail & organization required.
Able to compile data and update reports accordingly
Professional exposure collaborating with a brand
Hands on attitude, analytical and ambitious.
Must have experience with Canva, Adobe Photoshop, Capcut or other video editing software , Microsoft Excel, PowerPoint, Word, Google Docs/Sheets

Responsibilities

Collaborate with our Social Media Managers to establish and enhance our brand's online identity.
Contribute to the development of a comprehensive digital strategy, creating compelling content aligned with our digital marketing objectives, and implement it across various social media platforms, including but not limited to Facebook, Twitter, Instagram, TikTok, and Pinterest.
Community engagement on all social media platforms. (Responding to comments, direct messages/inquiries and engaging our following)
Actively manage and monitor our social media accounts, ensuring a consistent brand voice across all platforms.
Identify and capitalize on emerging media opportunities, establishing connections with influential figures in the social media landscape.
Generate engaging branded content, identify digital media opportunities, foster connections with influencers, and analyze web traffic and engagement metrics.
Conduct content curation, including the creation of graphics, reels, video content, etc.
Must be comfortable being on camera and engaging with our audience via live streaming regularly.
Daily TikTok live sessions