Social Media Coordinator, USG

University of Maryland

1d•Onsite

About The Position

The Universities at Shady Grove, located in Rockville, Maryland, brings together nearly 80 undergraduate and graduate degree programs from nine Maryland public universities on one convenient campus in Montgomery County. USG provides students access to high-demand academic programs while fostering a supportive, student-centered environment. USG promotes a positive institutional culture that enriches the educational experience, supports a healthy workplace environment, and encourages personal and professional growth. At USG, we are committed to creating a close-knit community of excellence where students, faculty, and staff work together to make success happen. JOB SUMMARY: This position is located at the Universities at Shady Grove (USG), in Rockville, Md. USG is seeking a dynamic and highly motivated Social Media Coordinator to join our strategic communications team. Develops and implements social media campaigns to support organizational communications and objectives. This role will be instrumental in communicating USG’s initiatives through content that reinforces USG’s brand while accurately representing partner institution programs. The Social Media Coordinator will be responsible for creating, writing, developing, implementing, and managing content across social media platforms, additional platforms as deemed applicable, and on the website (as needed). The ideal candidate will possess strong editorial judgment, writing, editing, and multimedia skills, as well as a keen eye for detail. This position reports to the Director of Strategic Communications. Physical Demands: Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards.

Requirements

Bachelor's degree from an accredited college or university.
One (1) year of experience with social media, digital media, communications, marketing, or revenue generation.
Additional work experience as defined above may be substituted on a year for year basis for up to four (4) years of the required education.
Knowledge of current and emerging social media platforms, trends, algorithms, and best practices.
Knowledge of digital marketing strategies and their application in brand awareness, engagement, and revenue generation.
Knowledge of analytics tools and metrics to evaluate campaign effectiveness and audience engagement.
Knowledge of copyright, accessibility, and compliance requirements related to social media content.
Skill in using analytics dashboards and reporting tools to monitor, interpret, and communicate social media performance data.
Skill in developing and executing comprehensive social media campaigns that align with organizational priorities.
Skill in utilizing content management tools and scheduling platforms for multi-platform posting.
Skill in adapting voice, tone, and messaging to different target audiences.
Skill in fostering collaboration with creative teams and other stakeholders to ensure cohesive messaging.
Ability to develop and implement innovative strategies that grow social media reach, engagement, and brand loyalty.
Ability to respond quickly and appropriately to real-time events and trends.
Ability to use sound judgment in handling sensitive or high-profile communications.
Ability to communicate effectively both verbally and in writing.

Nice To Haves

Bachelor's degree in communications, marketing, journalism, or a related field.
2-3 years of professional experience in digital content creation, social media management, or communications.
Experience developing and restructuring organizational YouTube channels or comparable digital video platforms, including establishing content taxonomies, playlist architecture, and governance practices that differentiate content types (e.g., marketing vs. academic).
Proven experience managing and updating websites using a content management system (CMS).
Demonstrated experience managing professional social media accounts on behalf of an organization (e.g., Facebook, Instagram, LinkedIn).
Written and verbal communication skills, with the ability to translate complex information into clear, concise, and engaging language for general audiences.
Experience creating content that contributes to departmental or organizational goals and priorities.
Editorial skills and attention to detail.
Basic graphic design skills using tools like Adobe Creative Suite (e.g., Photoshop, Illustrator) or Canva.
Ability to work independently and collaboratively.
Organizational skills and ability to manage multiple projects simultaneously
Working knowledge of Web Content Accessibility Guidelines 2.2.
Basic photo and video shooting and editing skills.

Responsibilities

Develops and implements social media campaigns to support organizational communications and objectives.
Communicating USG’s initiatives through content that reinforces USG’s brand while accurately representing partner institution programs.
Creating, writing, developing, implementing, and managing content across social media platforms, additional platforms as deemed applicable, and on the website (as needed).