Social Media Coordinator (Fully On-Site, Not Remote)

Clear Lakes Dental•Little Canada, MN

19d•Onsite

About The Position

Clear Lakes Dental is seeking a creative, energetic, and organized Social Media Coordinator to join their in-house marketing team. This is a hands-on role focused on creating engaging content, managing social media platforms, growing the employer brand, and showcasing company employees. The position is 100% on-site at their headquarters in Little Canada, MN, requiring regular visits to dental clinics for content capture and collaboration with team members. The role involves telling the story of a growing dental organization.

Requirements

Loves social media and understands current trends.
Enjoys creating videos and digital content.
Has strong writing and communication skills.
Is highly organized and able to manage multiple projects.
Pays close attention to detail.
Is comfortable appearing in and filming video content.
Enjoys working with people and collaborating across departments.
Is creative, self-motivated, and always bringing new ideas to the table.

Nice To Haves

Experience with Canva
Experience with Meta Business Suite
Experience with TikTok
Experience with Instagram Reels
Experience with LinkedIn
Experience with video editing software
Experience with Google Business Profile
Experience with content planning tools
Experience with photography or videography
Experience with marketing analytics

Responsibilities

Manage Facebook, Instagram, LinkedIn, TikTok, and other social platforms.
Plan, create, schedule, and publish engaging content.
Write captions that match the brand voice.
Monitor comments, messages, and audience engagement.
Stay ahead of social media trends, viral content, and emerging platform features.
Research successful healthcare and local business content for inspiration.
Monitor competitors and identify opportunities to grow the brand.
Film videos and capture photos at clinics and company events.
Create engaging Reels, TikToks, YouTube Shorts, and other short-form content.
Film weekly content with company leadership.
Edit both short-form and long-form videos.
Coordinate with freelance video editors and implement revisions.
Organize and maintain the library of marketing assets.
Repurpose existing content into new social media posts.
Monitor Google Reviews across all clinic locations.
Respond professionally to new and updated reviews.
Follow up with clinic leadership regarding customer feedback.
Track and report negative reviews and trends.
Prepare weekly review reports for leadership meetings.
Manage ReviewTec and Google Business review activity.
Analyze weekly social media performance, including engagement, watch time, saves, shares, best-performing content, and trending hashtags/audio.
Recommend new content ideas based on performance data.
Participate in campaign brainstorming and seasonal marketing planning.
Manage the Snap Share Reward Program (review submissions, write captions, send eGift card rewards).
Create employee recognition posts (team member anniversaries, team spotlights, Feel Good Friday posts).
Help coordinate company events (Summer Party, Winter Party, team lunches, quarterly company outings).
Create Paylocity announcements and employee communications.
Schedule weekly content across all social platforms.
Create LinkedIn, Facebook, Instagram, and TikTok posts.
Prepare weekly Spotify podcast emails.
Organize digital marketing files and creative assets.
Visit clinics monthly to capture fresh photos and video content.
Assist with seasonal campaigns and special marketing projects.