Social Media Coordinator, Monterey Plaza Hotel & Spa

Woodside Hotel Group Ltd.•Monterey, CA

2d•Onsite

About The Position

The Monterey Plaza Hotel & Spa is seeking a Social Media Coordinator to join their team. This role is responsible for executing social media marketing tasks and strategies, including posting approved media, promotions, advertising, and public relations activities to enhance the property's success. The position involves implementing social media marketing initiatives and campaigns, creating content, and engaging in on-brand storytelling. The Social Media Coordinator represents the hotel to enhance the reputation of the department and the hotel within the local community and industry.

Requirements

A team player and solution oriented
Able to work in a busy and demanding environment
Must have a flexible work schedule, including ability to work on evenings and weekends, based on business levels
Excellent time management skills, the ability to build rapport with others, and communicate according to Forbes 4-Star and hotel brand standards verbally and in written form.
Ability to type 60 wpm
Strong working knowledge of MS Office programs, such as Excel, Word, and Outlook is necessary
Proofreading skills
Familiarity with Adobe products or similar programs.
Reads writes and speaks English fluently
Ability to multi-task, prioritize and manage time well so as to productively and efficiently accomplish work tasks
Operate with the highest ethical standards and able to maintain confidentiality of work
Excellent communication skills, both written and verbal and strong organizational skills
Meets legal age requirements for the position

Nice To Haves

Experience with project management and scheduling preferred.
Previous experience in content creation, knowledge of luxury service standards and good interpersonal skills needed.

Responsibilities

Completes critical administrative responsibilities, maintaining hotel presence on web and social media sites professionally and according to brand standards. Maintains accurate information on all property channels.
Ensures image advertising and social media consistently represent the property based on approved brand book guidelines with consistent messaging. Ensures consistent storytelling and content quality in all print, direct mail, social media and advertising materials.
Responsible for the implementation of internal and external communications concerning promotions and special events.
Coordinates and assists all divisions in executing advertising. Schedules and calendars promotions, email blasts, seasonal events, changes, and projects as required.
Facilitates changes as necessary utilizing appropriate procedures and protocols in coordination with the Director of Sales & Marketing, Managing Director, and Woodside Hospitality Group’s Marketing department.
Provides research, materials in a timely and conscientious manner as required or upon request. Identifies resources and vendors for media purchases and advertising, promotional materials and special events upon request.
Responds to guest inquiries and social media comments according to established protocols as directed by the Director of Sales & Marketing.
Assists People & Culture with production of on brand associate communication pieces for social media accounts, internal promotions and other projects as requested. Ensures image integrity and brand consistency.
Coordinates media interest and visits, ensures regular contact with target media and responds timely to media requests as directed. Assists with the creation and development of press releases in conjunction with Woodside Hospitality Group Marketing department and approved third-party agencies.
Communicates accurate and timely information throughout the hotel as relevant. Distributes updates and ensures all on a need-to-know basis are appropriately informed in a timely manner.
Reports regularly to the Director of Sales & Marketing. Participates in departmental meetings with other members of the department and the hotel’s management team upon request.
Maintains a cooperative and professional work relationship within the division, all auxiliary hotel operations and third parties that have an impact on the department to include: outlets, maintenance, housekeeping, catering, sales, marketing, public relations, accounting, reservations, front desk, and purchasing to deliver exceptional guest service to a 4-Star luxury brand standard.
Observes all safety protocols and holds others accountable to hotel and departmental safety standards and procedures. Maintains clean and well-organized outlets in the interest of health and safety. Watches for and takes corrective measures against any hazards, which pose a safety concern to our associates or guests.
Completes other duties, tasks and projects as assigned.