BERT OGDEN FIESTA MANAGEMENT SOCIAL MEDIA COORDINATOR

Fiesta Management Group Inc•Mcallen, TX

6d•Onsite

About The Position

The Social Media Coordinator is responsible for managing and curating content across social media platforms to build brand awareness, engage with customers, and drive traffic and leads to the dealership. This role involves developing social media strategies, creating engaging content, and analyzing performance to optimize social media campaigns.

Requirements

Strong written and visual communication skills with the ability to create engaging content
Proficiency in social media management tools and platform
Analytical skills to assess campaign performance and provide actionable insights
Creativity and adaptability in managing multiple social media channels and responding to trends
Basic knowledge of photo and video editing software (e.g., Adobe Photoshop, Canva)
Ability to work in a fast-paced, ever-changing environment
Attention to detail
Photography experience
Multitasker
Time management skills
Self-motivated
Willing to learn new programs and techniques
Valid Texas Driver's License
Pass Background Check
Pass Drug Test
Must be 21 Years-Old or older

Nice To Haves

Bachelor’s degree in marketing, communications, or a related field is preferred
Experience in the automotive industry is a plus

Responsibilities

Develop and execute daily social media strategies across platforms such as Facebook, Instagram, Twitter (X), LinkedIn, and others to build brand awareness and engage with the dealership’s audience
Curate and create engaging content, including images, videos, and written posts, to promote dealership services, vehicles, promotions, and events
Monitor social media accounts, respond to customer inquiries, and engage with followers to foster a positive online community
Track and analyze social media performance using tools like Google Analytics and platform-specific insights to assess the effectiveness of campaigns and make recommendations for improvements
Collaborate with the marketing team to align social media strategies with overall dealership marketing goals and objectives
Stay up to date on social media trends, platform updates, and emerging tools to ensure the dealership stays competitive in its online presence
Coordinate paid social media campaigns, including boosting posts, managing budgets, and tracking performance
Maintain consistent branding and messaging across all social media channels to support the dealership’s voice and image
Ensure that delivery photos are posted daily
Maintain social media accounts for assigned stores on specified platforms
Post 3 times per week on assigned accounts (minimum of 2 videos per week per store; include appropriate hashtags)
Abide by OEM and Bert Ogden Corporate advertising guidelines
Audit accounts daily for inappropriate comments, errors, etc.
Complete a whiteboard schedule of events and weekly social media links form on a weekly basis
Take photos and videos of vehicles, customers, staff members, etc.
Appear on camera for various photos and videos including TV commercials as needed
Travel to various stores around Rio Grande Valley
Positively represent Bert Ogden both on and off the clock
Meet and greet Bert Ogden guests
Communicate regularly with fellow social media coordinators, videographers and marketing staff and upper-level management
Secure locations for filming away from dealerships
Set up lights and mics for filming when necessary
Work closely with general managers and sales individuals of assigned stores to create focused content for specific vehicles
Other duties as assigned