Social Media Coordinator

Greenwich MedSpa•Greenwich, CT

11d•Onsite

About The Position

Greenwich Medical Spa (GMS) is an industry leading, award winning medical spa providing non-invasive cosmetic treatments. GMS was established in 2005 with the unwavering mission to inspire confidence and empower our patients, employees and communities. We are looking for a passionate social media all-star who will lead our social media execution. This position is responsible for creating, editing, distributing and optimizing content on multiple social channels. Likewise, the role will develop programs and tactics driving social growth, engagement and acquisition. These activities will engage our community base while also managing the online reputation for GMS across key customer touch points. The ideal candidate will demonstrate intimate working knowledge of how to maximize brand engagement in the current Social Media space and exhibit proven capability to grow community, traffic and engagement. The Social Media Marketer will work closely with a cross-functional team and our supporting agencies to develop the social strategy and to own the social marketing editorial calendar, implementation and performance tracking and reporting. Ultimately, this role will help to build Greenwich Medical Spa’s leadership in the MedSpa social space.

Requirements

BA/BS in Marketing, Communications, Business, New Media or Public Relations or equivalent work experience, or a combination of education and experience
2-3+ years' experience in social media and content implementation
Proven work experience in social media marketing
Demonstrable social networking experience and previous experience working with Google Analytics or other web analytics solution
Experience with Hootsuite or similar social media publishing tools
Knowledge of online marketing and good understanding of major marketing channels
Creative, analytical, takes initiative with strong attention to detail.
Excellent writing, editing (photo/video/text), verbal and communication skills
Ability to define problems, collect data, establish facts, draw valid conclusions and solve problems in a timely and accurate manner
Ability to thrive in a fast-paced changing environment

Responsibilities

Work with Marketing Content Manager to develop social media strategy through competitive research, benchmarking, messaging and audience identification.
Maintain the monthly social editorial calendar.
Maintaining and regularly updating directory listings including: Google My Business, Yelp, and RealSelf with accurate information and consistent weekly content along with the other social platforms.
Visit med-spa locations and work with location staff to shoot, and edit raw photos and videos for key GMS social media platforms. (Must be in-spa at minimum 3-4x a week to shoot content.)
Execute, publish and share daily content posts that build meaningful connections and engagement.
Assist Marketing Content Manager with influencer outreach, finding eligible localized influencers and help to execute contract details, deliverables, clinic outreach and performance tracking.
Work with Content Manager to ensure social budget including post boosting, influencer fees and technology costs are in line with budgeted allocations.
Maintain and track all social media platforms to ensure maximum visibility and increase brand recognition; evaluate new social platform channels for use.
Evaluate and improve social media processes through more effective platform tools (such as ManyChat, SEMrush), with the goal of increasing lead response efficiency, engagement, and measurable, conversion-driven results.
○ Follower growth rate: New followers over time
○ Impressions: Total views across posts, Reels, and Stories
○ Profile visits – Interest driven by content
○ Engagement rate (likes, comments, shares, saves ÷ reach)
○ Shares – Strong signal of value and relevance
○ Comments – Community interaction and trust-building
○ Story interactions (polls, questions, link taps)
Collaborate with other departments, especially in Operations to manage reputation, identify key players and coordinate actions.
Ideal candidate will consistently research and present up-to-date social media best practices, trends, and platform-specific tactics to drive performance and engagement.
Additional duties as assigned