Social Media Coordinator

Chicken Salad Chick•Atlanta, GA

11d

About The Position

The Social Media Coordinator is the voice of Chicken Salad Chick across our digital channels—bringing our brand to life through engaging, on-trend, and community-driven content. This role blends creativity, organization, and cultural awareness to support content creation, publishing, and community management. You’ll help ensure our brand shows up consistently, authentically, and with a little Southern charm—while staying plugged into what’s happening right now.

Requirements

Bachelor’s Degree in Marketing, Communications, Public Relations, Business Administration, or Related Field.
At least 3 years’ professional experience in field marketing, brand marketing, public relations, advertising agency or communications.
Strong time management & organizational skills required.
Motivated self-starter with an entrepreneurial spirit, who can also bring order and discipline to a fast-paced, fast-moving business.
Problem-solver, hard-working, industrious, and positive attitude.
1–3 years of experience in social media, digital marketing, or content creation
Strong understanding of social platforms, especially Instagram and TikTok
Excellent writing skills with an ear for brand voice and tone
Highly organized with strong attention to detail
Passion for food, hospitality, and culture
Ability to work in a fast-paced, collaborative environment

Nice To Haves

Restaurant and/or franchise concept experience in marketing is a plus, as well as experience managing local marketing programs.
Experience managing brand or franchise social accounts
Basic photo/video editing skills (CapCut, Canva, Adobe Suite, etc.)
Experience with social scheduling and analytics tools

Responsibilities

Support the development and execution of the social media content calendar across platforms (Instagram, Facebook, TikTok, etc.)
Create and publish posts, stories, and short-form video content aligned to brand voice and campaigns
Coordinate with internal teams and franchisees to source local content and stories
Monitor and respond to comments, messages, and reviews in a timely, brand-appropriate manner
Foster a sense of community by engaging with guests, fans, and influencers
Escalate customer concerns or brand risks as needed
Stay on top of social trends, viral moments, and platform updates
Identify opportunities to participate in cultural conversations in a way that feels authentic to the brand
Bring fresh, relevant ideas to the team on a regular basis
Assist in executing national campaigns, product launches, and seasonal moments across social
Ensure brand consistency across all posts and interactions
Support influencer and partnership activations as needed
Track and report on key social media metrics (engagement, reach, growth)
Provide insights and recommendations to improve performance