Social Media Coordinator - Orlando, FL

MasterCorp, Inc.•Orlando, FL

2d•Onsite

About The Position

The Social Media Coordinator is responsible for supporting the execution and day-to-day management of MasterCorp’s social media presence across key platforms, including LinkedIn, Facebook, Instagram, and YouTube. This role assists in implementing social media strategies that support brand awareness, audience engagement, and business development efforts, with a strong focus on LinkedIn as a B2B channel. This position manages content creation, scheduling, and publishing, as well as monitoring social channels and engaging with audiences to maintain a consistent and professional brand presence. The Social Media Coordinator also supports the execution of paid social campaigns, including LinkedIn advertising, and assists in tracking performance and optimizing campaigns based on data insights. Working closely with marketing and business development teams, this role helps ensure social media activities align with organizational goals while monitoring trends, tools, and platform updates to enhance overall effectiveness.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field, or an equivalent combination of education and relevant experience.
Minimum of two (2) years of experience in social media marketing, digital marketing, content creation, community management, or a related role.
Hands-on experience managing LinkedIn advertising campaigns and executing B2B lead generation strategies preferred.
Proven experience creating, publishing, and managing content across multiple social media platforms.

Nice To Haves

Bilingual English Spanish Preferred
Experience with social media management and listening platforms such as Sprout Social, Buffer, Hootsuite, Meta Business Suite, LinkedIn Campaign Manager, or similar tools.
Proficiency with content creation and design tools, including Canva and Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign, Premiere Pro), or comparable platforms.
Strong copywriting, editing, and storytelling skills with the ability to create engaging, brand-aligned content.
Analytical mindset with the ability to interpret campaign performance data and translate insights into actionable strategies and optimizations.
Solid understanding of social media algorithms, platform trends, and best practices across major channels.
Strong project management skills with exceptional attention to detail and the ability to manage multiple priorities in a fast-paced environment.
Creative thinker with a proactive, innovative approach to content development and audience engagement.
Excellent verbal and written communication skills.
Highly organized, self-motivated, and able to work both independently and collaboratively.
Bilingual (English/Spanish) preferred.

Responsibilities

Manage the day-to-day operations of MasterCorp’s social media channels, including LinkedIn, Facebook, Instagram, and YouTube, with potential expansion to emerging platforms.
Develop and execute integrated, data-driven social media and LinkedIn advertising strategies that align with marketing and business development goals, driving brand awareness, website traffic, and qualified B2B lead generation.
Lead the planning, execution, and optimization of paid social campaigns—primarily on LinkedIn—including audience targeting, retargeting, and full lead-generation funnel development.
Create, curate, and publish high-quality, engaging content across platforms (e.g., graphics, video, user-generated content, testimonials, infographics, and written copy) that supports brand storytelling and positions MasterCorp as an industry leader.
Develop and manage content calendars, ensuring consistent, timely publishing aligned with strategic priorities and campaigns.
Maintain a consistent, authentic, and professional brand voice across all channels, serving as the steward of MasterCorp’s social presence and reputation.
Monitor, engage, and respond to comments, messages, reviews, and mentions in a timely and professional manner to build and nurture online communities.
Proactively monitor brand sentiment, industry trends, platform updates, and emerging tools to optimize performance and identify new opportunities for engagement and growth.
Implement and manage tracking tools (e.g., LinkedIn Insight Tag) to measure campaign performance, attribution, and overall effectiveness.
Analyze performance data across social and paid campaigns, tracking KPIs such as engagement, audience growth, website traffic, lead generation, conversion rates, and ROI.
Develop and deliver regular performance reports with actionable insights and recommendations to continuously optimize strategy, content, and campaign performance.
Collaborate cross-functionally with marketing and business development teams to align social media efforts with broader organizational growth initiatives.