Social Media Coordinator

Northland PropertiesRevelstoke, BC
CA$50,000 - CA$55,000Onsite

About The Position

Revelstoke Mountain Resort (RMR) is seeking a creative and driven Social Media Coordinator to bring the mountain lifestyle to life across its digital channels. This role involves capturing and creating authentic stories that connect people to the experiences offered by RMR and its associated brands. The coordinator will manage and create content for platforms like Instagram, TikTok, Facebook, and YouTube, documenting various aspects of the resort experience from outdoor activities to dining. The position requires a blend of storytelling, trend watching, content creation, and a passion for the outdoors, operating in a fast-paced environment. The role reports to the Social Media Supervisor and collaborates with the Marketing team, working across multiple brands and seasons to support the social media strategy and drive engagement.

Requirements

  • Must be eligible to work in Canada - can provide SIN documentation
  • 1–2 years of experience in social media, content creation, marketing, or communications.
  • Strong copywriting and communication skills.
  • Experience with tools such as Canva, Adobe Creative Suite, CapCut, Sprout, or similar platforms.
  • Photography and videography experience, especially mobile-first content creation.
  • Understanding of social media analytics, trends, and platform best practices.
  • Passion for skiing, snowboarding, biking, or mountain culture.
  • You live and breathe social media and understand what makes people stop scrolling.
  • You’re highly creative with strong photo, video, editing, and storytelling skills.
  • You’re tuned into trends but know how to keep content authentic and on-brand.
  • You’re organized, adaptable, and comfortable juggling multiple projects at once.
  • You’re confident working independently, but collaborative by nature.
  • You’re excited by the idea of working outdoors, on the mountain, and in a fast-paced tourism environment.

Nice To Haves

  • Experience in tourism, hospitality, or outdoor recreation is an asset.

Responsibilities

  • Capture and create engaging content across Instagram, TikTok, Facebook, YouTube, and other platforms.
  • Document powder days, bike park sessions, events, food & beverage moments, guest experiences, and other resort activities.
  • Produce platform-specific content including reels, stories, short-form video, photography, graphics, and copy.
  • Engage with audiences through comments, DMs, reviews, and brand mentions in a timely and authentic way.
  • Foster meaningful connections with guests, locals, athletes, creators, and mountain enthusiasts.
  • Keep a pulse on trends, conversations, and cultural moments relevant to the community.
  • Support and evolve the social media strategy across multiple brands and seasons.
  • Plan and maintain social calendars that align with campaigns, events, and business objectives.
  • Drive awareness, engagement, visitation, and brand affinity through creative storytelling.
  • Collaborate with marketing, events, operations, and food & beverage teams.
  • Curate and manage user-generated content through CrowdRiff, including rights management and asset organization.
  • Support contests, surveys, influencer collaborations, and broader marketing initiatives.
  • Track performance metrics and social insights to understand audience resonance.
  • Use analytics and platform trends to continuously improve content and engagement.

Benefits

  • Free Season pass
  • Discounted lift tickets for friends and family
  • Discounts at the resort’s restaurants, retail, rental, repairs outlets including pro deals.
  • Free or discounted lift tickets at many other resorts
  • Discounts at Sutton and Sandman hotels (employee and friends/family)
  • Additional Northland Properties discounts via a Perks program with other vendors
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