Social Media Content Specialist-TOPO (HYBRID)

DSW (Designer Brands Inc.) • Framingham, MA

40d • Hybrid

About The Position

Imagine shaping the voice of a brand that inspires confidence and celebrates individuality. As a Social Media Content Specialist, you'll be the creative force behind Designer Brands' social presence-bringing stories to life, sparking conversations, and building a community that feels connected and seen. This isn't just about posting content; it's about creating moments that matter and amplifying the experiences our customers love. You'll work closely with marketing, creative, and product teams to craft original content, source authentic user-generated stories, and capture real-time experiences at events. If you thrive in a fast-paced environment, love experimenting with trends, and have a passion for storytelling, this role is your chance to make an impact.

Requirements

• Ability to create engaging content for Instagram Reels, TikTok, and other platforms.
• Strong written and verbal communication skills with a knack for maintaining a consistent brand voice.
• Proficiency in photo/video editing tools (Adobe Photoshop, Lightroom, Final Cut Pro, CapCut).
• Comfort with event attendance and live content capture.
• Strong analytical skills to interpret data and optimize content.
• Collaborative mindset and ability to work cross-functionally.
• Adaptability to thrive in a fast-paced, hybrid work environment.
• 1+ years in social media, digital marketing, or content creation.

Nice To Haves

• Familiarity with Adobe Creative Suite and social media management tools (e.g., Sprout Social).
• Understanding of influencer marketing and UGC workflows.
• Passion for running or the outdoor industry is a plus.

Responsibilities

• Develop and publish 15-20 pieces of original content weekly across platforms, with a strong focus on short-form video for Instagram Reels and TikTok.
• Own the scheduling and publishing process, ensuring posts are accurate, timely, and visually engaging.
• Keep profiles fresh by updating bios, links, highlights, and pinned content.
• Respond to positive engagement promptly and flag trending feedback-both positive and negative.
• Identify opportunities to deepen relationships through social storytelling and propose new engagement strategies.
• Stay ahead of social trends, algorithm changes, and competitor activity.
• Make strategic recommendations to keep our content relevant and exciting.
• Partner with marketing to source, curate, and manage user-generated content (UGC).
• Ensure UGC meets brand standards and provide feedback for quality and consistency.
• Collaborate with creative teams on visual concepts for product launches, seasonal campaigns, and photoshoots.
• Attend races and industry events to capture real-time content-from athlete spotlights to behind-the-scenes moments.
• Track and report on social performance metrics like engagement, reach, and conversions to refine strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 5,001-10,000 employees