Social Media & Content Specialist

Seattle Humane•Bellevue, WA

4d•Onsite

About The Position

Seattle Humane is looking for a passionate storyteller who can elevate the organization's brand, drive support for its mission and strengthen community engagement through strategic social media and strong creative writing. While experience working with animals (particularly in a shelter environment) is ideal, a high level of comfort working around animals and a passion for animal welfare are essential. The Social Media & Content Specialist is responsible for developing and executing a social media strategy designed to encourage the adoption of available animals, promote events and fundraising opportunities and position Seattle Humane as a trusted resource for the pet-loving community. This role manages the organization's social media presence across multiple platforms, creating engaging, on-brand content that highlights adoptable pets, programs, services, resources, events and impact stories, while monitoring analytics to guide strategy and ensuring messaging is timely, consistent and mission-driven. The Specialist drafts and adapts communication for target audiences, including donors, potential adopters, clients, staff and volunteers. Collaborating closely with internal teams, this position captures stories, photos and videos that showcase shelter life while supporting fundraising efforts, events and special initiatives. This role requires a creative and strategic thinker with strong writing skills and visual storytelling ability, along with the ability to turn data into actionable insights. Previous experience writing donor communications or fundraising-focused content is a requirement.

Requirements

Bachelor's degree in Marketing, Communications, Digital Media or related field or equivalent combination of education and experience
At least 3 years of professional experience managing social media strategy and developing content for an established organization or brand
Strong writing and storytelling skills; experience with donor communications or fundraising-focused content
Proficient across all social media platforms, Microsoft Office programs and basic photo, video and website editing tools
Familiarity with analytics tools
Requires excellent oral communication skills and an ability to work with cross-functional teams
Must have exceptional project management skills and attention to detail
Comfort working around animals and a passion for animal welfare required
Valid Washington State driver's license with good driving record.
Must be able to analyze problems and determine the best solutions and communicate clearly and concisely both orally and in writing.
Must possess good attention to detail, be able to concentrate and produce accurate work despite frequent interruptions.
Needs to be sensitive to other opinions, perspectives or cultures.
Must be able to sit for long periods of time; to lift and carry at least 30 pounds with or without accommodation; to kneel, crouch, bend and reach.
Must possess good hand-eye coordination, agility and stamina.
Must exhibit initiative and motivation in performing all duties.

Nice To Haves

Experience working with animals preferred

Responsibilities

Develops and maintains a social media strategy and content calendar, creating and posting engaging material across platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube) to highlight adoptable pets, programs, services, resources, events, promotions and impact stories.
Monitors comments, messages and community engagement, ensuring timely, respectful and compassionate responses.
Replies to public inquiries and reviews on social media sites in alignment with organizational guidelines.
Supports digital fundraising efforts through content creation, campaign amplification and coordination with development staff.
Tracks analytics and reports on growth, reach and engagement; adjusts strategies accordingly. Social strategy is influenced by measurable results and regular interpretation of these statistics to maximize impact.
Writes, edits and proofreads content and provides copy-editing as needed for a variety of marketing, communications and fundraising materials.
Captures and edits photos and short-form videos featuring animals, events and behind-the-scenes shelter life for use across digital channels.
Assists with managing the Story Bank, gathering content, stories and assets and making them available for use in Seattle Humane materials across departments.
Follows content calendars to ensure timely, consistent and mission-aligned messaging.
Is comfortable using a variety of technology for creative purposes including a smartphone, tablet, GoPro, DSLR camera and video editing software to create content for social media and digital campaigns.
Partners with teams across the shelter to identify stories, priorities and content needs.
Upholds brand voice and visual identity in all communications, assisting the Communications & Marketing Manager and Visual Designer by helping ensure staff and volunteers follow company branding and messaging guidelines.
Supports communications efforts during events, campaigns and special initiatives, including evenings or weekends, as needed.
Participates in special events as requested by supervisor.
Coordinates media buys and content with advertising and media partners in collaboration with leadership or external vendors.
Develops and executes advertising campaigns (digital, print and broadcast) to promote services, fundraising initiatives and adoptable pets.
Works with media outlets and digital ad platforms to track metrics, analyze performance and recommend adjusted strategies based on campaign results.
Trains office volunteers as needed and provides guidance to content standards and brand voice.
Other duties as assigned, including but not limited to writing assignments, special requests, meeting or event preparation.
Provides recommendations and estimates to supervisor to support the yearly budgeting process; follows established annual budget amounts for assigned areas.