Informational Interview for Social Media Content Producer

Ignite Social MediaCary, NC
Onsite

About The Position

This is an informational interview to build connections with social media-savvy content creators for potential future content production roles. The role involves planning and executing content for clients' social media networks, including developing creative assets like social post copy, editing images, shooting photography, and creating short-form videos. The position requires understanding social channels, online communities, and their relation to content strategies. Responsibilities also include assisting with analytics reports, collaborating on social media strategies, developing visual and tone-of-voice guides, providing expert guidance to clients, and staying updated on industry trends.

Requirements

  • 2+ years of experience in brand/agency social media marketing content creation
  • Demonstrated knowledge of social media platforms and post types, sizing, best practices, etc.
  • Proficiency in creative and editing platforms (Adobe Creative Suite, online tools like Canva)
  • Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
  • Impeccable attention to detail, grammar, spelling, and communication skills

Nice To Haves

  • Experienced in After Effects

Responsibilities

  • Collaborating in the planning and creation of ongoing content calendars, campaigns, and day-to-day execution of content on clients’ social media networks
  • Developing associated creative (writing social post copy, sourcing and editing images, shooting custom product and lifestyle photography, text/graphic layouts), as well as short-form video creation and editing (TikToks, Reels, GIFs, stop motions, etc.) for clients’ social channels
  • Understanding social channels and online communities and how they relate to content strategies and brand objectives
  • Assisting in the development of monthly analytics reports by providing insight into creative approaches, tactics used, and trends
  • Collaborating cross-discipline to develop social media strategies for clients
  • Developing visual guidelines and tone-of-voice guides for clients
  • Providing a social media content expert perspective and strategic guidance to clients
  • Keeping up to date on industry trends, social media best practices, and competitive landscapes
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